Table 2.

Description of promotional strategies in social media.

Promotional strategies	Description
Brand promotion	Company websites are embedded in the textual data or video clips; content about the history and culture of cigarette brands.
Sales promotion	Promote tobacco sales with price discounts, tobacco coupons, free shipping, no tax, and embedded URLs for tobacco shops, etc.
Fetish imagery	Images of young men and women smoking, smoking sexual fetish scenarios, smoking animals or cartoon characters, etc.
Sponsorship	Provide funds for sports matches, festivals, racing, etc. Eg, Formula One, tennis matches, music bands, and festivals are common places to see logos or brand names from the tobacco industry. In social media, lots of pictures and videos related to social events funded by cigarette brands are presented.
Misleading information	Slogans to smooth or blur the side effects of smoking. Eg, low tar content is emphasized to demonstrate the products are healthier.