Table 4.

Differences in content presented in two tobacco groups^a.

	Facebook (n=43)			Wikipedia (n=48)			YouTube (n=61)
	H	L	P value	H	L	P value	H	L	P value
Number of brands	29	14		31	17		36	25
History and culture, n (%)	13 (46)	3 (21)	.10	22 (71)	9 (53)	.40	3 (8)	3 (12)	.97
Major products, n (%)	14 (49)	2 (14)	.01	20 (65)	8 (47)	.24	31 (86)	18 (72)	.30
Health warnings, n (%)	1 (3)	1 (7)	.31	2 (6)	1 (6)	.94	2 (6)	1 (4)	.78
Online tobacco shops, n (%)	10 (34)	2 (14)	.12	2 (6)	0 (0)	.14	19 (53)	11 (44)	.32
Company websites, n (%)	10 (34)	2 (14)	.12	8 (26)	3 (18)	.50	5 (14)	0 (0)	.02

^aGroup H (brands with high retail prices) and Group L (brands with low retail prices).