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Comparison of promotional strategies on Facebook, Wikipedia, and YouTube.
|
|
Wikipedia | YouTube | P value | |||
| Facebook vs Wikipedia | Wikipedia vs YouTube | Facebook vs YouTube | ||||
| Number of brands | 43 | 48 | 61 |
|
|
|
| Brand promotion, n (%) | 11 (26) | 11 (23) | 4 (7) | .77 | .02 | .009 |
| Sales promotion, n (%) | 15 (35) | 2 (4) | 39 (64) | <.001 | <.001 | .004 |
| Fetish imagery, n (%) | 11 (26) | 2 (4) | 22 (36) | .003 | <.001 | .25 |
| Sponsorship, n (%) | 4 (9) | 9 (19) | 6 (10) | .19 | .12 | .93 |
| Misleading, n (%) | 6 (14) | 7 (15) | 4 (7) | .94 | .18 | .23 |
