Table 6.

Differences of promotional strategies in two tobacco groups^a.

	Facebook			Wikipedia			YouTube
	H	L	P	H	L	P	H	L	P
Number of brands	29	14		31	17		36	25
Brand promotion (%)	10 (34)	2 (14)	.12	8 (26)	3 (18)	.50	5 (14)	0 (0)	.02
Sales promotion (%)	16 (55)	1 (7)	<.001	2 (6)	0 (0)	.14	28 (78)	11 (44)	.005
Fetish imagery (%)	10 (34)	2 (14)	.12	2 (6)	0 (0)	.14	16 (44)	7 (28)	.09
Sponsorship (%)	3 (10)	1 (7)	.72	7 (23)	3 (18)	.87	5 (14)	2 (8)	.46
Misleading (%)	5 (17)	1 (7)	.31	6 (19)	2 (12)	.47	5 (14)	0 (0)	.02

^aGroup H (brands with high retail prices) and Group L (brands with low retail prices).