Subjective States. (A) All 26 subjects rated the desire for beer (open circles, left y-axis), and the number of beers wanted (filled triangles, right y-axis) with saline or alcohol infusion. (B) Subjects rated their subjective state of intoxication (open squares). Mean ± SEM are presented; # = differed from water Baseline, * = differed from Gatorade-Saline; (p < 0.05). The Baseline condition was evaluated after two water sprays and prior to each flavor-infusion scan; these are averaged across flavor conditions. VAS = Visual Analog Scale, Gat = Gatorade flavor, Sal = saline infusion; Alc = alcohol infusion.