Table 2.
Hierarchical Logistic Regressions Predicting “Americanized” Jamaican Cluster Membership
| Predictor | M | SD | B | Wald χ2 | p | OR |
|---|---|---|---|---|---|---|
| Media | ||||||
| Step 1, χ2(1) = .05, ns | ||||||
| Social Desirability | - | - | .03 | .05 | .82 | 1.03 |
| Step 2, χ2(3) = 12.76, p ≤ .01 | ||||||
| Gender | - | - | −.24 | .39 | .53 | .79 |
| Consume Local TV | 4.27 | 1.07 | −.64 | 11.38 | .001 | .53 |
| Consume U.S. TV | 3.81 | 1.30 | −.15 | .70 | .40 | .86 |
| Step 3, χ2(2) = 14.19, p ≤ .001 | ||||||
| Gender × Consume local TV | - | - | .13 | .05 | .82 | 1.14 |
| Gender × Consume U.S. TV | - | - | 3.10 | 6.64 | .01 | 22.25 |
| Sports | ||||||
| Step 1, χ2(1) = .05, ns | ||||||
| Social Desirability | - | - | .03 | .05 | .82 | 1.03 |
| Step 2, χ2(3) = 19.36, p ≤ .001 | ||||||
| Gender | - | - | −.89 | 4.59 | .03 | .41 |
| Consume Local Sports | 3.49 | 1.44 | −.72 | 14.80 | .001 | .49 |
| Consume U.S. Sports | 2.83 | 1.57 | −.04 | .07 | .79 | .96 |
| Step 3, χ2(2) = 1.20, ns | ||||||
| Gender × Consume Local Sports | - | - | .57 | 1.07 | .30 | 1.77 |
| Gender × Consume U.S. Sports | - | - | −.27 | .21 | .65 | .77 |
Note. OR = odds ratio. Non-significant models are excluded from this table and significant individual predictors are bolded. Gender coded boys = 1, girls = −1. Homer and Lemeshow Goodness-of-fit tests indicated adequate model fit for all steps in above analyses, all ps > .05.