Table 1. Internal consistency for conventional constructs related to fruit and vegetable intake.

FV Constructs	Items for measuring construct	Items Kept	Items Excluded	# of items included	Cronbach’s Alpha
Self-efficacy	Confidence to:
	Eat a healthy snack, like a fruit/ vegetable, when hungry	X		7	0.92
	Eat healthy foods, like fruit/vegetables, when tired	X
	Eat healthy foods, like fruit/vegetables, when junk foods are in your house	X
	Eat fruit instead of cake, cookies, candy, ice cream, or other sweets for dessert	X
	Eat fruits/vegetables when family and friends are eating junk foods	X
	Buy or bring FVs to eat at work	X
	Snack on FVs rather than on junk foods while watching TV	X
Social Support	My family/friends:			3	0.68
	Encourage me to eat FVs
	Remind me not to eat junk food	X
	Would say something if they saw I was not eating FVs	X
	Often eat FVs when we are together		X
	Would be willing to eat a vegetarian/vegetable-based meal		X
Perceived benefits	If you eat plenty of FVs every day, how likely are you to:
	Have more energy	X		7	0.91
	Live a long life	X
	Control your weight	X
	Look better (appearance)	X
	Be regular (cleanse the body)	X
	Feel good about yourself	X
	I eat enough FVs to keep me healthy	X
Perceived barriers	I don’t eat FVs as much as I would like because:
	They cost too much	X		14	0.85
	They often spoil before I get a chance to eat them	X
	They take too much time to prepare	X
	They are not filling enough	X
	I have trouble digesting them	X
	My family doesn’t like them	X
	I don’t know how to choose fresh FVs	X
Perceived barriers	I don’t think of FVs when I’m looking for something to eat	X
	They are too messy	X
	I often forget to eat FVs because they are stored out of sight	X
	Restaurants I go to don’t serve fruit	X
	Restaurants I go to don’t serve vegetables	X
	It is not easy for me to purchase FVs in my neighborhood	X
	It is hard for me to eat more FVs because I don’t know how to prepare them	X
	When I eat out, it is easy for me to get FVs		X

Abbreviations: FVs denotes fruits and vegetables.