Table 2. Internal consistency for novel constructs related to fruit and vegetable intake.

FV Construct	Items for measuring construct	Items Kept	Items Excluded	# of Items included	Cronbach’s Alpha
Views on Vegetarianism	Dinner doesn’t seem right without meat as a main course	X		5	0.76
	After I eat a meal without meat, I still feel hungry	X
	Vegetarians are a bit “different”	X
	I think meals should include some meat	X
	I just don’t understand how someone could be a vegetarian	X
	My family/friends would be willing to eat a vegetarian/ vegetable-based meal		X
Autonomous motivation	What motivates you to eat FVs:
	To feel in control of my health	X		11	0.95
	I have a strong value for eating healthy	X
	I personally believe it is a good thing for my health	X
	I have carefully thought about it and believe it is very important for me	X
	I would feel better about myself if I did eat a healthy diet	X
	I would like to improve my physical health	X
	An important choice I really want to make	X
	Consistent with my life goals	X
	Important for being as healthy as possible	X
	To take responsibility for my own health	X
	Important to treat my body with respect	X
Controlled Motivation	What motivates you to eat FVs:
	Others would be upset with me if I did not	X		7	0.89
	I feel pressure from others to eat FVs	X
	I want others to approve of me	X
	It’s easier to do what I am told than to think about it	X
	I want others to see I can do it	X
	I want to set a good example for my community	X
	I don’t want to let others down	X
	I want to set a good example for my family		X
Preference for FVs	Preference (like/dislike) for:
	a) apples, applesauce; b) bananas; c) pears; d) watermelon; e) other melon;	X		36	0.92
	f) peaches, nectarine, apricots; g) plums; h) grapes; i) oranges, tangerines;	X
	j) strawberries; k) other berries; l) grapefruit; m) kiwi; n) cherries; o) mango, papaya; p) pineapple; q) dried fruit	X
	Preference (like/dislike) for:
	a) tomatoes, tomato sauce; b) broccoli; c) spinach (cooked);	X
	d) collards, turnip greens, or mustard greens (cooked); e) string beans, green beans	X
	f) asparagus; g) green, red, or yellow pepper; h) celery; i) cucumber; j) peas	X
	k) lima, red, pinto, kidney, lentils, and other beans; l) squash, zucchini	X
	m) Brussels sprouts; n) cauliflower; o) okra; p) corn; q) carrots; r) green salad	X
	s) yams, sweet potatoes	X
	t) baked potatoes, mashed potatoes, or potato salad		X
Neophobia	I enjoy trying new foods	X		3	0.57
	When it comes to food, I’m a creature of habit. I eat the same things all the time	X
	I am usually the first of my friends to try new food/nutrition products	X

Abbreviations: FVs denotes fruits and vegetables.