Table 6. Linear regression estimating how many times a user is retweeted.

For efficiency, the regression is based on a random sample of 10% of the users (N = 2,171,624).

	Coefficient	SE
(Intercept)	20.9	0.5
Num. followers (fol) †	193.0 ***	0.5
Num. tweets (twt) †	51.1 ***	0.5
Content interestingness (β) †	3.9 ***	0.5
Diversity of interests (H 1) †	-9.1 ***	0.5

† Variables are normalized by Z-score.

*** p < 0.001