Table 2.
Reach and interaction in top ten ranked and less successful profiles
| Top ten profiles | All other profiles | ||
|---|---|---|---|
| Median (IQR) | Median (IQR) | ||
| Facebook metrics | Reach: | 15156 (10598, 115782) | 560 (293, 1147) |
| Number of users | |||
| Interaction: | |||
| No. Likes | 1155 (229, 3273) | 12 (3, 36) | |
| No. Comments | 125 (47, 377) | 2 (0, 6) | |
| No. Likes of comments | 47 (19, 93) | 0 (0, 2) | |
| Total interaction score | 1325 (379, 3702) | 16 (4, 41) | |
| Twitter metrics | Reach: | ||
| Number of users | 8558 (4886, 35073) | 852 (317, 1372) | |
| Interaction: | |||
| No. first degree user retweets | 368 (159, 415) | 8 (2, 26) | |
| No. second degree user retweets | 93 (24, 280) | 0 (0, 31) | |
| No. of user replies | 52 (38, 65) | 6 (1, 14) | |
| No. of mentions by user | 270 (180, 383) | 21 (4, 39) | |
| Total interaction score | 937 (543, 1209) | 37 (7, 158) |