Table 3.
Names and underlying assumptions of the feedbacks for attitude towards driving, using public transit and walking.
| Attitude towards driving | Attitude towards public transit | Attitude towards walking | |
|---|---|---|---|
| Social network | NetworkDriving, NetworkTransit, and NetworkWalking These feedbacks are based on that people’s attitudes can be influenced by their social network including family members, friends and colleagues (Christakis & Fowler, 2007). Because attitudes may not be directly observable by other individuals and hence cannot themselves be sources of social influence (Mason, Conrey, & Smith, 2007), a person will update his attitude based on observations of the travel mode of her/his friends (rather than directly from their attitudes) |
||
|
Number of persons using this mode |
Driving2Driving Because of traffic congestion, more people driving along the route decreases a person’s attitude towards driving, and vice versa |
Transit2Transit Higher comfort level on the transit increases a person’s attitude towards using public transit, and vice versa |
Walking2Walking More people walking increases a person’s attitude towards walking, and vice versa |
|
Number of persons using other modes |
[Not considered] No feedbacks included. It is assumed that the # of persons using public transit or walking has no impact on the experience of driving |
Driving2Transit More people driving decreases a person’s attitude towards public transit, and vice versa |
Driving2Walking More people driving decreases traffic safety and decreases attitude towards walking, and vice versa |
|
Other supporting and experiential factors |
[Not considered] Other important factors are not included in feedbacks because they are part of the cost function. For example, the cost function of driving considers the price of parking and the time necessary to find a parking space |
[Not considered] Other factors such as uncertainty in public transit schedules and other comfort related factors on public transit are not yet included in this model |
Safety2Walking Higher level of safety increases a person’s attitude towards walking, and vice versa |