Table 3.
Web Coach website enrollment rates, log-in days, return rates, and receipt of nicotine replacement therapy (NRT) benefit among total sample and between Phone/Web versus Web-Only programs.
| Utilization metric | Total N=141,429 |
Phone/Web n=113,019 |
Web-Only n=28,410 |
P | |
| Enrolled in Web Coach website by providing email address and consenting to contact via email (among all participants), % (n/N) | 60.31 (85,302/141,429) | 50.34 (56,892/113,019) | 100.00 (28,410/28,410) | <.001a | |
| Logged in to Web Coach website (among enrolled), % (n/N) | 53.64 (45,752/85,302) | 42.04 (23,920/56,892) | 76.85 (21,832/28,410) | <.001a | |
| Web Coach website log-in days (among enrolled), % (n/N) | <.001a | ||||
|
|
0 days | 46.36 (39,550/85,302) | 57.96 (32,972/56,892) | 23.15 (6578/28,410) |
|
|
|
1 day | 26.99 (23,020/85,302) | 17.50 (9954/56,892) | 45.99 (13,066/28,410) |
|
|
|
2 days | 9.22 (7866/85,302) | 7.42 (4220/56,892) | 12.83 (3646/28,410) |
|
|
|
3 days | 4.55 (3877/85,302) | 4.12 (2346/56,892) | 5.39 (1531/28,410) |
|
|
|
4 days | 2.68 (2287/85,302) | 2.56 (1455/56,892) | 2.93 (832/28,410) |
|
|
|
≥5 days | 10.20 (8702/85,302) | 10.45 (5945/56,892) | 9.70 (2757/28,410) |
|
| Returned to Web Coach website after initial log-in day (among logged in), % (n/N) | 49.69 (22,732/45,752) | 58.39 (13,966/23,920) | 40.15 (8766/21,832) | <.001a | |
| Web Coach website log-in days (among logged in), Median (IQR) | 1.0 (1-3) | 2.0 (1-4) | 1.0 (1-2) | <.001a | |
| NRT benefit shipped, b % (n/N) | <.001a | ||||
|
|
Sent NRT | 68.04 (96,229/141,429) | 73.58 (83,159/113,019) | 46.00 (13,070/28,410) |
|
|
|
Not sent NRT | 31.96 (45,200/141,429) | 26.42 (29,860/113,019) | 54.00 (15,340/28,410) |
|
| NRT benefit shipped c (among states offering NRT through Phone/Web and Web-Only), % (n/N) | <.001a | ||||
|
|
Sent NRT | 75.56 (84,530/111,875) | 83.11 (71,460/85,987) | 50.49 (13,070/25,888) |
|
|
|
Not sent NRT | 24.44 (27,345/111,875) | 16.89 (14,527/85,987) | 49.51 (12,818/25,888) |
|
a Met meaningful significance threshold requirements of P<.0001 and absolute difference in percentage points between comparison groups rounded to 5 or greater.
b Analysis included total sample, regardless of whether or not states offered an NRT benefit through their Phone/Web and/or Web-Only programs.
c Analysis focused on the 6 states that offered an NRT benefit through both their Phone/Web and Web-Only programs.