Table 2.

Number of references to ‘harm reduction’ or ‘reduced harm’ and ‘smokeless tobacco’ or ‘snus’ in BAT's social reports from 2001/2002 to 2011 (name changed to ‘sustainability reports’ from 2007 thereafter)

	2001/2002	2002/2003	2003/2004	2004/2005	2005	2006	2007	2008	2009	2010	2011
HR	2	2	3	54	72	16	41	41	100	247	232
SLT	0	2	0	29	117	5	38	48	52	35	19

BAT, British American Tobacco; HR, ‘harm reduction’ or ‘reduced harm’; SLT, smokeless tobacco.