Fig 1. The proportion of children with any recall of food after seeing fast-food television advertising, by company (McDonalds, Burger King) and ad type (children’s, adult).

Any recall of food presented as the proportion of all children (N = 100) who used one or more food related word when describing an ad; proportions are presented with 95% confidence intervals. For each restaurant, any recall of food was compared by ad type with McNemar’s Chi-Square test to account for the repeated measures on each child.