Table 2.

Clinical Services Promoted by Cancer Centers

Service	N (%) of 409 Advertisements*
Cancer Treatments	359 (88)
Non-Specified Cancer Therapy (e.g., “We offer you our most aggressive treatment plan,” “a combination of complex therapies”)	203 (50)
Radiation Therapy (e.g., “Brachytherapy,” “TomoTherapy,” “Cyberknife”)	109 (27)
Surgical Intervention (e.g., “Robotic-Assisted Laparoscopic Prostatectomy”)	63 (15)
Chemotherapy	30 (7)
Other or Combined Cancer Therapy (e.g., “Novac7 Intraoperative Radiation Therapy”)	29 (7)
Cancer Screening Services	75 (18)
Cancer Screening or Imaging (e.g., “PET/CT Scan,” “3DCT,” “ductoscopy”)	75 (18)
Supportive Services	53 (13)
Nutritional Services (e.g., “We help cancer patients maintain nutritional diets”)	23 (6)
Complementary and Alternative Medicine (e.g., “acupuncture,” “Yoga”)	20 (5)
Spiritual or Religious Services (e.g., “daily interfaith worship services”)	16 (4)
Psychosocial Services (e.g., “psychological counseling”)	10 (2)
Physical or Occupational Therapy (e.g., “rehabilitation”)	8 (2)
Supportive/Palliative Care (e.g., “pain management”)	8 (2)
Non-Specified Supportive Services (e.g., “a number of supportive services”)	18 (4)

^*Total does not equal 100%. Individual advertisements may promote multiple types of clinical services.