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. Author manuscript; available in PMC: 2015 Mar 12.
Published in final edited form as: J Finance. 2014 Mar 17;69(2):907–946. doi: 10.1111/jofi.12126

Figure 7. Correlation between brain activity and measures of the disposition effect.

Figure 7

Each data point in the figure represents a single subject. (A) We find that activity in the vmPFC at the time subjects are offered the opportunity to sell a capital gain is highly correlated with their proportion of gains realized. (B) We do not find a similar correlation between vmPFC activity and the proportion of losses realized.