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. 2015 Mar 12;15:236. doi: 10.1186/s12889-015-1543-6

Table 2.

Most frequently cited motivators at each phase of the study

Motivator Initial contact Informed consent Retention during study Continuation post study
(%) (%) (%) (%)
Routine 60 1
Cholesterol 50 30
Social Cohesion 10 60
Conscience/Loyalty 10 50
Education 20
Time Flexibility 20
Wellness 30 60
Weight Management 20
Enjoyment 10

1Factors in boldface were primary motivators at each stage, highlighting the shift in motivation.