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. 2015 Jan 26;3(1):1120. doi: 10.13063/2327-9214.1120

Table 1.

Style Guide Fields, Descriptions of the Fields, and Examples of How the Fields Are Populated

Field Name Description Examples
1. Variables The descriptive names of the survey variables needed to create the infographic and the variable names as they appear in the database, if these differ.
Generally, variables continued to be defined as they had been when the survey data were collected, but in some instances, a new variable was needed. New variables were transformations of existing variables (e.g., continuous to categorical, composite of two or more variables).
  • Systolic blood pressure (bpsys_davg), Diastolic blood pressure (bpdia_davg)

  • BMI category (create a new variable based on ranges provided under Criteria)

  • Physical Activity (create a new variable based on instructions in Units)

2. Comparators Comparators are recommendations and mean values for other WICER participants as matched by gender and age group.
This field applies to many, but not all, of the infographics. Age groups are defined in this field.
  • Fruit Servings Recommendation: 2 for men; 2 for women 18–30; 1.5 for women >30

  • Average number of anxious days reported by gender and age group: 18–30; 31–50; 51–64; 65+

3. Units The unit of measure to be displayed in the infographic.
Rules for transformation from numerical values to categories as well as instructions for the creation of composite variables are provided here.
  • Whole numbers rounded to the nearest 5 (minutes of moderate exercise per week)

  • Tenths (vegetable servings per day)

  • Underweight, normal, overweight, or obese (BMI categories)

  • Physical Activity. Calculate adjusted exercise minutes: moderate minutes + 2(vigorous minutes). Full clover leaf petal if adjusted minutes > 150; middle petal if 75 < adj. min < 150. Small petal if 0 < adj. min < 75min. Tiny petal if zero.

4. Tailoring The dynamic aspects of each infographic are specified in this field.
  • Height of a bar on a chart

  • Position of an indicator box on a number line

  • Adjustments to labeling based on gender

5. Criteria This field applies only to infographics that referenced body mass index, waist circumference, and blood pressure.
Standard Centers for Disease Control and Prevention reference ranges are provided.
  • BMI: <18.5 is underweight; 18.5–24.9 normal; 25–29.9 overweight; >30.0 obese

6. Versions All infographics have at least two language versions. Additionally, some differ by gender as well and thus have four versions.
  • English; Spanish

  • English, Female; English, Male; Spanish, Female; Spanish, Male

7. Notes This field includes miscellaneous instructions for how to treat very high, very low, and nonmissing zero values.
  • If 0, no fill; put “0” in the first box in red font (anxious days)

  • If 0, no bar; put “0” just above x-axis. May need to rescale y-axis for high values (vegetable servings)

8. Sample Images for Reference Typically, one sample image is provided; two samples are given for infographics that vary according to gender. See Figures 1 and 4.
9. Spanish Translations A text box below the sample image contains the official translation of all text that might appear in the infographic. Word choice is standardized across infographics. See Figure 4.
10. Text-only Versions In order to assess whether or not the infographics support comprehension and perceived ease of comprehension, we designed an experimental protocol in which the infographics are compared to text-only versions. The text was composed according to two principles: it should be as easy to read as possible for individuals with low literacy, and it should accurately reflect all the relevant information provided in the infographic.
Like the infographics, the text-only versions must be generated automatically. The official text-only versions, English and Spanish, are shown in text boxes on the second (facing) page. Bolded text indicates the words and numbers subject to tailoring. These will not be bolded in the final product.
  • Days feeling worried, tense, or anxious in the last 30 days. You reported feeling worried, tense, or anxious for 5 out of 30 days. Men in your age group reported being worried, tense, or anxious for an average of 7 out of 30 days.

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    ías entre los últimos 30 días sintiéndose preocupado, ansioso, o tenso. Usted informó que se sintió preocupado, ansioso, o tenso durante 5 de 30 días. Otros hombres de la misma edad que usted informaron que se sintieron preocupados, ansiosos, o tensos durante un promedio de 7 de 30 días.

11. Text Tailoring This field is used to specify which components of the Text-only Versions are dynamic.
Typically, these are the same as those in the infographic—but for some text descriptions, additional notes are given for the Spanish version if words change based on gender or number.
  • Number of anxious days for self, women or men, number of days for group. In Spanish, select preocupado/a, ansioso/a, or tenso/a as appropriate for gender and singular or plural for self vs. group.