Table 2.

Parameters and values for Conjoint Analysis Exercise 2 (CA2) ranked by order of importance to oral-naïve MS patients (n=319).

Attribute	Value Level 1	Value Level 2	Value Level 3	Relative importance (out of 100%)
Frequency of administration	Once per day	Twice per day	Three times per day	17.4%
Side effects − hair thinning	Yes	No	−	14.8%
Pregnancy − you or your partner become pregnant while taking your medication	Yes	No	−	14.1%
Severe side effects − hospitalized for a short period of time, with no long-term effects	Yes	No	−	13.8%
Side effects − diarrhea	Yes	No	−	13.0%
Side effects − nausea	Yes	No	−	10.7%
Side effects − backache	Yes	No	−	8.8%
Side effects − headache	Yes	No	−	4.5%
Side effects − flushing	Yes	No	−	3.0%