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. 2015 Jun 1;89:265–273. doi: 10.1016/j.appet.2015.01.025

Table 1.

Viewing patterns by type of page (standard deviations are in parentheses).

Type of page Percentage of participants
(N = 40)
Percentage of fixations
(N = 121,410)
Navigation 95% 53.17% (32.69%)
Search 80% 30.83% (29.73%)
Special offer 68% 7.37% (10.70%)
Extra information 65% 8.63% (15.74%)