The Institute of Medicine’s (IOM) report Crossing the Quality Chasm details a roadmap to quality twenty-first century health care for all Americans1. This health care system of the future would be built upon six “best practice” principles; one of which is patient-centeredness. The IOM defines patient-centered care as “respectful of and responsive to individual patient preferences, needs and values and ensuring that patient values guide all clinical decisions1.” In this model of care, patients and their families are invited into the decision-making process, and their preferences for care are given weight equal to the clinician’s expertise. This model also contemplates that evidence-based decisions will use the best available research evidence (Figure 1)2. Many believe that high quality health care cannot be achieved without thusly incorporating the patient’s experience. Improved clinical outcomes, enhanced patient satisfaction and reduced costs have been achieved across a wide variety of diseases and conditions using patient-centered approaches3.
Figure 1.

The Evidence-based Medicine Triad
First proposed in 1978, the Planetree model is identified as one of the three models most likely to accelerate the implementation of patient-centered care in ambulatory and acute care settings4. A main feature of the Planetree model is the use of integrative medicine (IM) as a method to achieve patient-centered care. IM is “ healing-oriented, and embraces conventional and complementary therapies…Definitions abound but the commonalities are a reaffirmation of the importance of the therapeutic relationship, a focus on the whole person and lifestyle—not just the physical body, a renewed attention to healing, and a willingness to use all appropriate therapeutic approaches, whether they originate in conventional or alternative medicine. Integrative medicine represents a broader paradigm of medicine than the dominant biomedical model. It comes from a growing recognition that high-tech medicine, while wildly successful in some areas, cannot fully address the growing epidemics of chronic diseases5.” ”
Every five years the National Health Interview Survey (NHIS) asks tens of thousands of Americans about their health and IM use. The use of traditional healing practices is common. Thirty-eight percent of adults report using IM, and asthma and allergies rank in the top fifteen most common medical conditions for which IM is used6. In 2012, 12.1% of healthy children (no chronic conditions) aged 4-17 years used IM. Prevalence of IM use increased to 15.5% in children reporting one chronic condition and to 17.4% in those reporting two or more chronic conditions7. However, in children reporting a respiratory condition, allergies (food, respiratory, skin, hay fever) or eczema, IM use (including vitamins and minerals) increased to 64.7%, 64.1% and 62.2%7, respectively. Adults used nonvitamin, nonmineral dietary supplements more than any other approach8, and children used vitamins and minerals most often6.
When folk medicines (remedies including prayer, healing touch or laying on of hands, charms, herbal teas or tinctures, magic rituals)9 are included in the broad definition of what constitutes IM, rates of use increase substantially, with 80% of adolescents diagnosed with asthma10 and 93% of adults diagnosed with asthma reporting use11. IM is costly: in 2007 $33.9 billion was spent by patients for visits to IM practitioners and the purchase of complementary products12.
The scientific evidence in support of IM is limited. Despite data that indicate a correlation between low levels of vitamins, antioxidants, minerals such as magnesium, and fatty acids and greater rates of asthma and atopy, dietary supplementation has not consistently been shown to prevent or treat disease13. The best support for dietary supplementation comes from a small number of clinical trials among asthma patients whose diets were supplemented with Vitamin D14 and allergy patients whose diets were supplemented with probiotics15. A small randomized controlled trial of mindfulness meditation did not improve lung function or disease control in asthma patients16 although hyperventilation reduction breathing techniques improved asthma symptoms in two studies of children with asthma17 and in a large study (N= 600) of adults with asthma18. Cardiopulmonary fitness improves with physical training in adults with asthma despite no objective improvements in lung function19. However, no recommendations could be made for acupuncture in asthma due to a lack of evidence20. The Cochrane group is currently performing-but has not yet published-a review of yoga as a treatment for asthma21. Despite little evidence of IMs efficacy, data suggests that these approaches are well-tolerated and are not harmful.
In 2009, the IOM Summit on Integrative Medicine and the Health of the Public proposed IM as a patient-centered solution to the American health care crisis4. With its high consumer demand and holistic approach to wellness and illness, IM is capable of satisfying the IOM mandate of seeking and valuing the voice of the patient in care decisions. But IM is not without limitations and many questions remain. Is IM a model of care appropriate for specialty care? Can providers’ concerns about IM’s safety and effectiveness be adequately addressed?
The IOM proposed ten rules for improving health care; seven of those rules are specific to patient-centered care and provides a framework within which to consider the advantages and shortcomings of IM. Those seven rules are:
Care is based on continuous healing relationships
“Touch, time and talk” are the most common explanations offered for why patients prefer alternative practitioners to allopathic care. Medical education curricula have recently been revised with an eye toward creating a new generation of humble healers who excel in touch, time and talk, and who are genuine in their interest in others’ perspectives. Humility will require a new approach to patient-provider relationships. Future healers will need to be self-aware, empathetic, and appreciative of the opportunity to care for the sick and vulnerable22.
Brief top-down instructions to subordinates, long a part of the culture of medicine, will need to be replaced by sustained engagement with equal partners. In the patient-centered continuous care setting common to allergy practice, patient satisfaction and clinical outcomes are optimized23. Most health care providers would like to practice in this manner. Unfortunately, care systems interfere with health care professionals’ ability to engage with patients by demanding shorter appointments and electronic charting.
Care is customized according to patient needs and values
Patients often have a different orientation to what a cluster of symptoms means (illness representation), why disease occurs (explanatory model) and how/who to treat24, prompting many to seek care outside the biomedical systems. In fact, 80% of the world’s healthcare is non-biomedical25. Patient-centered care has been proposed as an approach to cultural competency education, preparing providers to be responsive to and respectful of different epistemological worldviews that conflict with the medical model. Cultural competency training improves nonjudgmental attitudes and behaviors, and increases the likelihood that patients' beliefs and treatment preferences will be elicited by providers26. When clinicians understand patient preferences, they can facilitate discussion of the risks and merits associated with specific treatment options in a way the patient understands, and with respect for the patient’s goals. The skill of providers in initiating discussions characterized by shared decision-making can help reconcile differences between patient and provider preferences, leading to a mutually agreed upon, high quality decision that best matches the patient’s needs with evidence-based recommendations. .Research has demonstrated that those clinicians who use these types of effective communication skills see greater intentions to self-manage27 and improved medication adherence and enhanced disease control in adults28 and children with asthma29.
The patient is the source of control
Compared to conventional biomedicine, patients believe that IM offers more opportunity for personal control over their health, helping them cope with illness and exercise active control over their health care decisions30. Too often, providers construct complex plans for achieving health goals without patient input and without considering whether patients can - or want to - implement the plan or agree with the goals set for them. Since chronic disease is largely managed at home, at the discretion of the patient and the patient’s family, it is imperative that the patient’s values are held in equal regard. Incongruous provider and patient goals likely contribute, in part, to dissatisfaction with conventional biomedical care and to low rates of adherence to medical recommendations,27-29.
Knowledge is shared and information flows freely
“Doctor” comes from the Latin to teach. Historically, medical education emphasized “hard” scientific knowledge over the “soft” science of interpersonal communication and patient education, areas in which IM disciplines excel31. Luckily, that emphasis is changing. For disease self-management to be successful, patients need to have access to clinical knowledge that facilitates their learning to live with illness. While providers may believe they are educating patients, too often they are merely informing patients. For example, providing patients with a printed handout, a web resource or oral instruction is nothing more than the transmission of facts that can be tested later to quantify what patients know. To be transformational, clinical knowledge must help patients gain the skills and personal experience needed to competently manage their condition. To be successful at disease management, the patient’s concept of health – what it is, how it is achieved and how it is sustained - must be considered in addition to the externally specified targets set by clinicians32,33.
Decision-making is evidence-based
Support for patient self-management is the basis for patient-centered care. A number of clinical decision aids are available to assist patients in weighing the evidence in support of one treatment protocol over another34. When presented with the “truth”, clinicians expect that patients will select the most effective treatment (even when providers themselves do not practice in accordance with evidence-based guidelines35). Yet the evidence supporting many treatment recommendations is lacking. At other times, patients simply do not find the evidence compelling.
How should providers respond when patients want to integrate alternative therapies with little - or no - evidence of effectiveness into a treatment plan that includes safe and efficacious prescription therapies? The provider’s response should be predicated upon answers to certain questions. Is the IM likely safe? Will patients continue to take prescription therapies as advised? Will patients be able to afford the costs of both treatments? Will decisions about “stepping down” therapy be made by the medical team? If the answer to these questions is yes, then the therapeutic alliance would be strengthened by supporting the patient’s decision to use IM, notwithstanding IMs high cost and the negligible evidence demonstrating its efficacy. Even where providers think that IM offers nothing more than a placebo, its use should be supported since the placebo effect is known to be a potent intervention.
Safety
The greatest challenge posed by IM occurs when the patient rejects evidence-based medical treatment in favor of a therapy that has the potential for serious interactions or adverse events. If a minor is involved, the role of the clinician is to make clear that protection of the child is the first priority. But the right to self-determination is a challenge in caring for adults. In the case of potentially dangerous IM practices, providers need to get to “no” just like in any clinical situation in which patients request inappropriate tests and treatments. When the context of the request is explored using open therapeutic communication, the provider-patient partnership can be preserved36. Structured approaches to evidence-based IM shared decision-making are often successful in dissuading the patient from using a harmful treatment by substituting a “safe” alternative37. Without offering another option, there is a risk that the patient will reject conventional care altogether. In addition, offering safe IM choices may increase the patient’s willingness to try conventional treatment, offering the clinician a “foot in the door” to provide care to a patient who otherwise might never acquiesce to biomedical treatment.
Needs are anticipated
Like all patient-centered care models, IM focuses heavily on health promotion and wellness, stressing proactive rather than reactive care. This is particularly important in self-management of conditions where loss of control can result in life-threatening situations, and where symptoms can persist despite adherence to evidence-based treatments. With its emphasis on healthy living and stress reduction, IM offers a variety of lifestyle behaviors which may support symptom self-management of their disease. Practice based IM treatments, if accommodated, can empower patients to create truly “personalized” care that enhances their satisfaction with biomedicine and with allopathic providers, setting the stage for improved clinical outcomes.
Integrative medicine is, and has always been, a patient-centered model of delivering care. Despite its shortcomings, IM must be incorporated into the new patient-centered paradigm. IM is a healing tradition that offers patients control over their health vis-à-vis a tailored plan that is safe, evidence-based, supports shared knowledge, and anticipates needs. In the redesigned health systems of the future, IM encourages that patients receive the care they need - and the care they want. It is only then that health can truly be optimized.
Acknowledgments
The author gratefully acknowledges Dr. Andrea Apter for reading the manuscript and providing critical comments.
Funding: This study was supported by the National Center for Complementary and Alternative Medicine (National Institute of Health) 1K23AT003907-01A1
Footnotes
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