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. 2015 Mar 24;4(1):e32. doi: 10.2196/resprot.3501

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©Dorine PD van Meeuwen, Quirine J van Walt Meijer, Lianne WL Simonse. Originally published in JMIR Research Protocols (http://www.researchprotocols.org), 24.03.2015.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR Research Protocols, is properly cited. The complete bibliographic information, a link to the original publication on http://www.researchprotocols.org, as well as this copyright and license information must be included.

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Business model view B from PRE (anonymized case name for the start-up organization with an online precare service for living a healthier life) health professional perspective. PME:preventive medical examinations.