Figure - PMC

Skip to main content

An official website of the United States government

Here's how you know

Here's how you know

Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

View full-text article in PMC

. 2015 Apr;24(Suppl 2):ii3–ii8. doi: 10.1136/tobaccocontrol-2014-052048

Search in PMC
Search in PubMed
View in NLM Catalog
Add to search

Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions

This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/

PMC Copyright notice

Affordability of tobacco and investment in tobacco control in Australia—media TARPs, recommended price of Winfield 25s (leading Australian brand) and number of prescriptions for pharmaceutical treatments, 2001 to 2013.

Sources: TARPs* Metropolitan TV Monthly TARP Flighter data, 2001–2013. Prepared for Cancer Council Victoria. Macquarie Park, Australia: Nielsen Company Pty Ltd. Prices Australian Retail Tobacconist August editions, 2001 to 2013. Prescriptions Health Insurance Commission, Pharmaceutical Benefits Schedule Item reports for nicotine replacement therapy, bupropion and varenicline. https://www.medicareaustralia.gov.au/statistics/pbs_item.shtml

*Note: TARPs are a product of the percentage of the target audience (aged 18+ years) potentially exposed to an advertisement (reach) and the average number of times the target audience is exposed (frequency). 1000 TARPs represents 100% of the target audience receiving 10 advertisements per year, or 50% receiving 20 advertisements per year.

NRT, nicotine replacement therapy; TARP, Target Audience Rating Points.