Table 1.

Reaction to Postcard Campaign among Parents who Remembered Receiving at Least One Postcard

	Girls (n=46) %	Boys (n=51) %	Fisher’s exact test p-value
Reaction
Made an appointment to talk to child’s doctor	20%	23%	0.81
Sought information or spoke about the vaccine	80%	91%	0.14
Spoke to child	36%	31%	0.66
Spoke to doctor	27%	38%	0.49
Spoke to friends or family	14%	42%	<0.001
Sought info on the internet	9%	18%	0.37
Went to website provided	11%	11%	0.99
Agree they trusted postcard information	56%	62%	0.67
Comprehension agreement
Told about vaccine benefits	82%	80%	0.99
Told about vaccine cost	41%	35%	0.64
Told about vaccine safety	63%	58%	0.66
Attraction
Liked the pictures	63%	47%	0.19
Liked the colors	51%	44%	0.52
Liked receiving the postcards	47%	54%	0.99