The effective potential at coarse-grained scales. Effective potential for the averaged activity ρ measured in cells of linear size m, in a square lattice of size (segmentation of the system into boxes schematically illustrated in the insets). The potential is defined for each value of m as , where is the steady state probability distribution of the activity ρ averaged in boxes of linear size m with (A) and (B) . Colors represent different values of a, namely, and , respectively (other parameters: ). As the coarse-graining scale m is increased, the shape of the effective potential changes, from that typical of discontinuous transitions (for ) to the one characteristic of continuous ones (at larger coarse-graining scales, e.g., ). This is tantamount to saying that the renormalized value of b changes sign, from to , and that even if the deterministic potential exhibits a discontinuous transition, the renormalized one does not.