Table 2.
Sourcea | Rb | SEc | t | P | 95% CI |
Constant | 2.798 | 0.278 | 10.070 | <.001 | 2.249 to 3.347 |
Review style | 0.710 | 0.183 | 3.882 | <.001 | 0.349 to 1.071 |
Review number | 0.289 | 0.182 | 1.586 | .115 | -0.071 to 0.648 |
Review style x review number | -0.293 | 0.365 | -0.804 | .422 | -1.013 to 0.427 |
Attitude toward online reviews | 0.169 | 0.060 | 2.826 | .005 | 0.051 to 0.287 |
aModel summary: R=0.396, R2=0.157, F4,161=7.486, P<.001.
bUnstandardized regression coefficient (R).
cStandard error (SE).