FIGURE 7.
Example of a not-so-beautiful painting (Monochrome by Redies, 2014). The author produced this painting on the occasion of the present article. It is not a counterfeit of Yves Klein’s (1928–1962) monochrome paintings. Note that the color of the painting is different from Klein’s standard ultramarine blue. Also, it was the artist’s intention to break with the tradition of purely monochrome paintings by superimposing a highly innovative white spot. Even if this explanation might allow some readers to cognitively master the context of this painting, its intrinsic beauty remains negligible. As a result, there will be no aesthetic experience for most individuals. In the model, the gray shading indicates unsuccessful perceptual processing. The occasional reader, who does have an aesthetic experience with this or Yves Klein’s paintings, may fall under the case illustrated in Figure 10.