Table. Food and Beverage Products Approved by the Children’s Food and Beverage Advertising Initiative (CFBAI) in April 2014 That Do Not Meet Interagency Working Group (IWG) Recommendations for Nutrients to Limit.
| Products | Foods on CFBAI Product List, N (%) | Number of Products Exceeding IWG Nutrients to Limit |
||||
|---|---|---|---|---|---|---|
| Saturated Fat, N (%) | Trans fat, N (%) | Sugar, N (%) | Sodium, N (%) | One or More Nutrients to Limit, N (%) | ||
| Juices | 7 (1.7) | 0 (0) | 0 (0) | 3 (42.9) | 0 (0) | 3 (42.9) |
| Dairy productsa , b , c | 141 (34.6) | 30 (21.8) | 0 (0) | 49 (34.8) | 0 (0) | 69 (49.0) |
| Milks and milk substitutes | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) |
| Yogurts and yogurt-type productsc | 134 (32.9) | 25 (18.7) | 0 (0) | 49 (36.4) | 0 (0) | 64 (47.8) |
| Dairy-based desserts | 2 (0.5) | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) |
| Cheese and cheese products | 5 (1.2) | 5 (100.0) | 0 (0) | 0 (0) | 0 (0) | 5 (100.0) |
| Grain, fruit and vegetable products, and items not in other categoriesd (≤150 calories) | 113 (27.8) | 36 (31.9) | 0 (0) | 71 (62.8) | 9 (8.0) | 89 (78.8) |
| Grain products | 78 (19.2) | 28 (35.9) | 0 (0) | 38 (48.7) | 9 (11.5) | 55 (70.5) |
| Fruit productsd | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) |
| Vegetable productsd | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) |
| Items not in other categories | 35 (8.6) | 8 (22.9) | 0 (0) | 33 (94.3) | 0 (0) | 34 (97.1) |
| Grain, fruit and vegetable products, and items not in other categoriesd (>150 calories) | 7 (1.7) | 4 (57.1) | 0 (0) | 2 (28.6) | 4 (57.1) | 4 (57.1) |
| Grain products | 7 (1.7) | 4 (57.1) | 0 (0) | 2 (28.6) | 4 (57.1) | 4 (57.1) |
| Fruit productsd | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) |
| Vegetable productsd | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) |
| Items not in other categories | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) |
| Soups and meat sauces | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) |
| Seeds, nuts, and nut butters and spreadsa | 8 (2.0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) |
| Meat, fish, and poultry products | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) |
| Mixed dishes | 24 (5.9) | 9 (37.5) | 0 (0) | 0 (0) | 24 (100.0) | 24 (100.0) |
| Main dishes and entrées | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) |
| Small meals | 10 (2.5) | 6 (60.0) | 0 (0) | 6 (60.0) | 7 (70.0) | 8 (80.0) |
| Meals (entrée and other items including a beverage) | 18 (4.4) | 8 (44.4) | 3 (16.7) | 0 (0) | 16 (89.0) | 17 (94.4) |
| Exempt items (as listed by CBFAI) | 79 (19.4) | 0 (0) | 0 (0) | 0 (0) | 0 (0) | 0 (0) |
| Total | 407 (100.0) | 93 (22.9) | 3 (0.7) | 131 (32.2) | 60 (14.7) | 214 (52.5) |
a
Milk, eggs, nuts, and nut butters are exempt from saturated fat limits.
b
Milk (flavored and unflavored) has an increased limit for sugar of 25.5 g per reference amount customarily consumed (RACC).
c
Yogurt has an increased sugar limit of 29 g per RACC.
d
100% fruit and vegetable juices and fresh, whole fruits and vegetables are exempt from all limits.