Figure 2.

Cohort 2 standardized monetary valuation of utility (U) and success probability (P) for tobacco treatment interventions (TOB) and comparitor hypertension interventions (HTN). Standardized valuation can be interpreted as: “For every dollar of value assigned to diabetes, respondents assigned ____ dollars of greater/lesser value to tobacco (or hypertension).” Mean utility of tobacco interventions was valued 14% higher, and probability of success valued 56% lower, than interventions for diabetes. Data show a reversal of valuation for tobacco interventions, a pattern opposite that observed with hypertension (P < 0.001). DM = type II diabetes mellitus.