Table 3.

Percentage of smokers by income level and wave who were aware of the reimbursement possibilities, of the campaign, advertisements for cessation medications, and other media attention.

	2010 (wave 4)	2011 (wave 5)	2012 (wave 6)
Awareness of reimbursement possibilities (% yes)	n = 1,912	n = 1,971	n = 1,919
Low income level	9.8	44.3	13.8
Medium income level	11.0	45.8	14.2
High income level	16.1	40.6	17.2
Total group	11.2	41.8	13.4
Awareness of the campaign about the reimbursement policya,b (mean, SD)
Low income level	-	0.6 (0.6)	-
Medium income level	-	0.6 (0.6)	-
High income level	-	0.6 (0.5)	-
Total group	-	0.6 (0.6)	-
Awareness of advertisements for cessation medicationsa (mean, SD)
Low income level	1.1 (1.0)	1.3 (1.0)	0.9 (1.0)
Medium income level	1.1 (0.9)	1.4 (1.0)	1.0 (1.0)
High income level	1.2 (1.0)	1.4 (1.0)	1.1 (0.9)
Total group	1.1 (0.9)	1.3 (1.0)	1.0 (1.0)
Awareness of (other) media attention about the reimbursement policya (mean, SD)
Low income level	0.3 (0.7)	1.4 (1.0)	0.8 (0.9)
Medium income level	0.4 (0.7)	1.3 (1.0)	0.8 (0.9)
High income level	0.5 (0.7)	1.4 (1.0)	0.8 (0.9)
Total group	0.4 (0.7)	1.3 (1.0)	0.8 (0.9)

^aOn a scale from 0 to 3.

^bQuestions about awareness of the campaign were only asked directly after the campaign ran, in wave 5.