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. Author manuscript; available in PMC: 2015 Jun 1.
Published in final edited form as: Qual Health Res. 2015 Apr 17;25(6):820–830. doi: 10.1177/1049732315582010

Establishing Survey Validity and Reliability for American Indians Through “Think Aloud” and Test–Retest Methods

Cindy Horst Hauge 1, Jacque Jacobs-Knight 2, Jamie L Jensen 1, Katherine M Burgess 1, Susan E Puumala 1, Georgiana Wilton 3, Jessica D Hanson 1
PMCID: PMC4425588  NIHMSID: NIHMS683846  PMID: 25888693

Abstract

The purpose of this study was to use a mixed-methods approach to determine the validity and reliability of measurements used within an alcohol-exposed pregnancy prevention program for American Indian women. To develop validity, content experts provided input into the survey measures, and a “think aloud” methodology was conducted with 23 American Indian women. After revising the measurements based on this input, a test–retest was conducted with 79 American Indian women who were randomized to complete either the original measurements or the new, modified measurements. The test–retest revealed that some of the questions performed better for the modified version, whereas others appeared to be more reliable for the original version. The mixed-methods approach was a useful methodology for gathering feedback on survey measurements from American Indian participants and in indicating specific survey questions that needed to be modified for this population.

Keywords: aboriginal people, North America; alcohol / alcoholism; contraception; reliability; validity; qualitative


The negative health risks associated with alcohol consumption during pregnancy represent a leading preventable cause of disabilities in the United States, including fetal alcohol syndrome (FAS; Bailey & Sokol, 2008). Even moderate alcohol use during pregnancy has been associated with adverse effects, including an increased risk of low birth weight and pre-term delivery, and represents a major public health concern (Chen, 2012; Kesmodel, Wisborg, Olsen, Henriksen, & Secher, 2002). In addition, approximately half of pregnancies in the United States are unintended, some of which occur in women using contraception, thus delaying pregnancy recognition (Trussell, 2011). Women who experience an unplanned pregnancy are at an increased risk of adverse maternal behaviors (Finer & Zolna, 2011). Although many women stop drinking when they find out they are pregnant, an estimated 130,000 pregnancies in the United States are exposed to high levels of alcohol each year (Lupton, Burd, & Harwood, 2004).

Overall, between 10% and 26% of women are at risk for alcohol-exposed pregnancy (AEP; Project CHOICES Research Group, 2002). This risk is even higher in many American Indian tribal communities (Hanson, Miller, Winberg, & Elliott, 2013). A previous project indicated that the number of drinks consumed in an average week by non-pregnant American Indian women was nearly 18, and 30% were sexually active but not using any birth control to protect against pregnancy (Hanson et al., 2013). One American Indian tribe in the Northern Plains, de-identified for privacy reasons, conducted an adapted program, Project CHOICES (Changing High-risk alcohOl use and Increasing Contraception Effectiveness Study), that focuses on the prevention of AEP in non-pregnant American Indian women. The tribe's CHOICES Program is centered on reducing the risk for AEP through alcohol reduction and/or pregnancy prevention using in-person motivational interventions (Floyd, Ebrahim, & Boyle, 1999; Floyd et al., 2007; Ingersoll, Floyd, Sobell, Velasquez, & Project CHOICES Research Group, 2003; Project CHOICES Research Group, 2002; Sobell et al., 2003).

Unfortunately, there is a lack of established validity and reliability of the CHOICES measures with American Indian women. In fact, the tribe's CHOICES Program is one of the first of its kind with American Indian women, which is laudable in terms of inclusion of a high-risk population but also concerning in that some of the measurements might not include linguistic (i.e., readability or clarity) or cultural norms for this population. While the CHOICES measurements have been previously validated with a variety of populations (Floyd et al., 2007; Ingersoll et al., 2003), there is still a great need for this type of research in American Indian communities. In particular, while this tribe's CHOICES intervention has been successfully implemented with American Indian women, there are still validity concerns. For example, interventionists report some confusion from participants regarding key measurements within the intervention, such as not understanding the meaning behind certain questions, which may affect the responses.

Therefore, the goal of the project was to establish validity (accuracy in measurement) and reliability (reproducibility) of critical measurements of the evidence-based CHOICES protocol for American Indian women. These measures included behavioral health screening measurements, temptation and confidence measurements, and readiness rulers, which are described in greater detail in the “Method” section. Using a mixed-methods approach, this reliability and validity project enriches an innovative existing program on AEP prevention with non-pregnant American Indian women and also adds to the reliability and validity literature on American Indian health behavior.

Method

Before beginning data collection, the project was reviewed and approved by the tribe's research review board, as well as by the principal investigator's internal institutional review board. All participants in the “think aloud” and test–retest signed informed consent documents before beginning their participation in this study.

We did not seek informed consent from those involved in the content validity process because the review boards deemed this as “non-research.”

The original CHOICES authors cited several critical core theoretical components of the intervention that informed the focus of this validity/reliability study (Floyd et al., 2007). CHOICES is theory-based, drawing on social learning theories that underpin its cognitive-behavioral therapy activities and assessments (Velasquez et al., 2010). First is an initial behavioral (alcohol and contraception) assessment, collected via use of 4 of the 10 AUDIT alcohol screening questions (Babor, Higgins-Biddle, Saunders, & Monteiro, 2001) and questions about vaginal intercourse (yes/no), use of contraception (yes/no), and type of contraception used. Other key measurements include temptation and confidence related to alcohol consumption and birth control utilization, based on the Brief Situational Confidence Questionnaire (Breslin, Sobell, Sobell, & Agrawal, 2000) and the Self-Efficacy for Contraception Scale (Grimley et al., 1996). Third are “readiness to change” questions, which are based on Readiness Rulers (Nieman, Velasquez, Groff, Cheng, & Foxhall, 2005). To determine validity and reliability, we instigated a three-step, mixed-methods approach (see Figure 1), where input from extensive qualitative data collection led to changes in the CHOICES questionnaire, with the original and modified versions both tested for reliability via a test–retest method.

Figure 1.

Figure 1

Validity and reliability methods.

Note. CHOICES = Changing High-risk alcohOl use and Increasing Contraception Effectiveness Study.

First, to establish content validity, or the content representativeness and relevance of the CHOICES measures for American Indian women, we solicited input from community members (including American Indian elders) and from content experts in American Indian health. They were recruited through current contacts, collaborations, and community advisory boards and asked via email about their interest in participating. These individuals were sent paper copies of key CHOICES measures and asked to thoroughly review and note questions, problems, and ideas for changes, and send this information back to the principal investigator via email or regular mail. Each participant received a US$25 gift card to thank them for their time and was also asked if they were willing to “re-review” the modified CHOICES questionnaire.

Second, we utilized a “think aloud” methodology with American Indian women, collecting information about response reasoning and decision making by having participants verbalize their thoughts when completing the CHOICES measurements (Fonteyn & Fisher, 1995). Uses of the think-aloud method are well documented in the medical research literature (Chase, Reicks, Smith, Henry, & Reimer, 2003; Gardin, 2010; Gillam, Fargo, & Robertson, 2009; Göransson, Ehnfors, Fonteyn, & Ehrenberg, 2008; Holmstrup, Stearns-Bruening, & Rozelle, 2013; Jaspers, Steen, van den Bos, & Geenen, 2004; MacNeela et al., 2010; Van Den Haak, De Jong, & Schellens, 2003). Benefits of the think-aloud method include capturing decision making and critical thinking in context (Gardin, 2010). The think aloud indicates validity by highlighting overarching problems when responding to measurements, and therefore issues with the accuracy of the measurement.

Based on previous literature, the goal was to engage 20 to 30 participants from the tribal community. Eligible participants for the think-aloud methodology were non-pregnant, adult American Indian women. They were recruited by posting flyers at clinics and community centers and sponsoring radio announcements, inviting interested individuals to contact the project assistant. Participants were scheduled for the think-aloud session at a later time point and were sent a reminder appointment card. Participants met with the project assistant at a private office or area. After signing an informed consent, participants were instructed to think aloud as they deliberated answering the CHOICES measures, and were asked to say whatever came into their mind while reading. If participants paused for longer than a few seconds while reading the survey, the project assistant quietly reminded them to “keep thinking aloud” and “please keep talking.” Aside from these reminders, all interactions between the participant and the project assistant were kept to a minimum to not interfere with the participants’ flow of thoughts. If participants seemed hesitant to “think aloud,” they were asked their thoughts at the end of each question. Each participant received a US$25 gift card. The entire think-aloud session was audiotaped, and thorough notes were taken by the project assistant throughout the interaction.

To analyze the think-aloud data, the team conducted a type of “script analysis” that aims to “provide an overall description of the reasoning processes” and “illustrate what information subjects attended to during problem solving,” and the “rationale for the choices and decisions they made” (Fonteyn, Kuipers, & Grobe, 1993). To complete this, the project assistant listened to each audiotape and made notes on problem areas (i.e., confusion with a question, need for an example) for each question. These notes were given to the principal investigator, who created a spreadsheet that noted changes, problems, and confusion resulting from the content validity and think-aloud methodologies. This spreadsheet was shared on a conference call with a larger group, including the principal investigator, research assistants, and staff from the tribe's CHOICES Program. As a group, alterations to the CHOICES survey were made based on the content validity and think-aloud suggestions. The group evaluated each individual question to see what possible modifications were suggested, and changes were made based on group consensus. After amendments were made, a modified version of the CHOICES measurements was shown to community members and content experts who agreed to “re-review” the modified version.

After identifying survey modification needs via qualitative methodology, the team focused on determining reliability of both the original CHOICES survey and the modified version via a test–retest methodology. Based on a power analysis, the goal was to recruit at least 20 respondents in each of the groups (Donner, 1987; Fleiss, 1986), and the team aimed to oversample to reach these numbers. To recruit, the project assistant staffed tables at three health care facilities. Women who approached the table were asked to complete an eligibility screen (i.e., adult, non-pregnant American Indian women). Eligible participants were given a subject identifier and randomly assigned to complete either the modified CHOICES measurements or the original survey. Randomization occurred by asking participants to choose a sealed envelope from a box; each envelope stated either “original” or “modified.”

After completing the survey, participants were asked for contact information (phone number and alternate numbers) for future contact for the retest process. The project assistant called each participant 2 weeks after the initial “test” to convey the date and time of the retest. About 75% of the women were able to be contacted using the numbers and information they provided. Many of those who were unable to be reached had disconnected numbers or were not at the number they had listed. The retest involved a similar procedure of setting up a table at the same location; participants were free to come to the site to fill out the survey when it was convenient for them on the designated days in their area. Participants received a US$10 gift card for completing the “test” and a US$15 gift card for completing the retest. The survey took 20 to 45 minutes to complete.

Test–retest reliability of the original Project CHOICES questionnaire (OPCQ) and modified Project CHOICES questionnaire (MPCQ) was analyzed using percent agreement, weighted kappa with Cicchetti–Allison weights, Gwet's AC1 and AC2 (with varying beta values; Gwet, 2001). Gwet's statistics are thought to be more stable for unusual marginal distributions when the kappa statistics does not perform as expected (Cicchetti & Feinstein, 1990). Test–retest questions were analyzed on their original scale, except for those relating to thinking about behavior for both alcohol and contraception. For these questions, the 10-point scale was reduced to a 5-point scale by collapsing ratings with the closest values (e.g., 1 and 2 were grouped together). Agreement measures were not formally compared between questionnaires, given the small sample sizes and large variances. Qualitative comparisons were made for hypothesis generation. Statistical analysis was performed using SAS software, version 9.3, SAS Institute Inc., Cary, North Carolina, United States. The AC1AC2 Macro by Blood and Spratt was used to calculate AC1 and AC2 (Blood & Spratt, 2007).

Results

Content Analysis

Feedback on the CHOICES measures was received by 17 native and non-native individuals, including 9 individuals working locally at tribal health centers, tribal non-profit organizations, and research projects occurring on tribal land, as well as 8 research and health professionals from universities and research institutions across the country who have previously worked with American Indians and AEP. Reviewers suggested wording changes (i.e., using “feeling down” instead of “depressed” and changing “experience side effects” to “have problems with” in regard to birth control), giving examples (for instance, adding pictures of alcoholic beverages to ease answering questions about drinking), adding additional context to questions (adding “feeling stressed” to a statement on being “physically tense”), and emphasizing the role of partners (for instance, clarifying if birth control questions address partners’ role in discouraging contraception, such as pressure to not use birth control or becoming angry if a woman utilizes birth control). Of those who agreed to re-review the modified measurements, none had additional comments or concerns.

Think Alouds

Twenty-three non-pregnant American Indian women from various communities across the reservation and in a local non-reservation city participated in the think-aloud methodology. The average age of participants was 40.4 (range = 23–66), and all but one of the participants had children. Marital status, education level, and employment status varied among the participants as highlighted in Table 1.

Table 1.

Demographics of “Think Aloud” Participants (n = 23).

n %
Marital status
    Single, never married 9 39.1
    Divorced or separated 8 34.8
    Married or living with a partner 6 26.1
Education
    High school diploma or GED 9 39.1
    College degree (associates, 4-year, or graduate degree 8 34.8
    Some college 4 17.4
    Less than a high school diploma 1 4.3
    Master's degree 1 4.3
Employment
    Employed 10 43.5
    Student 6 26.1
    Unemployed 4 17.4
    Homemaker 2 8.7
    Retired 1 4.3

Note. GED = general education development.

When responding to questions about the number of standard drinks, participants appeared confused on how to respond, especially because examples of standard drinks (i.e., a glass of wine) are not a typical drink for women in this area, who tend to drink alcohol-based energy drinks, such as Joose. Therefore, appropriate types and pictures of local drinks were added to clarify the standard drinks questions. When asked about contraception, some were unsure as to the different types of birth control, and many also had problems understanding “effective use,” therefore a description and a definition of effective use were added for each method. As well, more description was provided on surgical methods (i.e., hysterectomy) and menopause. Local slang for certain methods was deemed necessary, such as using “morning-after pill” as opposed to “emergency contraception.” Also, self-reported questions about drinking and sexual activity behaviors used a time frame of “the past three months,” which appeared too specific; therefore, the behavioral time frame was adjusted to “the past few months.”

In the section on “Temptation” (or certain situations that might make an individual to drink at risky levels or not use contraception) and “Confidence” (how confident these individuals would be to not drink and to use birth control in the same situations), several major thematic challenges stood out. In general, examples and relatable terminologies appeared lacking. For example, participants seemed to need examples or additional clarifications on questions regarding “testing control,” “urges,” and “conflict with others” when it came to temptation to drink alcohol, and also were unsure about “side effects” of birth control. Certain words also appeared to be inappropriate for this population, such as “unpleasant feelings,” which respondents felt was confusing and might be misleading; “depression,” which was viewed as too extreme and negative; and “self-efficacy,” which was read as “self-efficiency,” “self-effective,” or skipped completely. Examples and wording changes were provided in these sections. Finally, because the overall formatting of the Temptation/Confidence questions appeared confusing, precursors were viewed as necessary to provide a context for each measurement. For example, “How tempted would you be to drink alcohol if . . .” was added before each alcohol temptation statement/question. Table 2 highlights many of these changes using the original alcohol Temptation/Confidence measurements and how they were modified.

Table 2.

Comparison of Original and Modified Temptation/Confidence Alcohol Measurements.

OLD Temptation: Alcohol NEW Temptation: Alcohol
Unpleasant emotions: If I were depressed in general; if everything were going badly for me. How tempted would you be to drink alcohol if you were feeling stressed, upset, or down in general?
Physical discomfort: If I were having trouble sleeping; if I felt jumpy and physically tense. How tempted would you be to drink alcohol if you were having trouble sleeping; if you were in pain or physical discomfort?
Pleasant emotions: If something good happened and I felt like celebrating; if things were going well. How tempted would you be to drink alcohol if something good happened and you felt like celebrating; if things were going well?
Testing control over my use of alcohol: If I started to believe that alcohol was no longer a problem for me; if I felt confident I could handle a few drinks. How tempted would you be to continue drinking alcohol if you needed to stop drinking, such as after three to four drinks or if you had to drive home?
Urges and temptations: If I suddenly had an urge to drink; if I were in a situation in which I was in the habit of having a drink. How tempted would you be to drink alcohol if you were in the habit of having a drink; for example, every Friday night?
Conflict with others: If I had an argument with a friend; if I weren't getting along with others at work. How tempted would you be to drink alcohol if you had an argument with a friend, partner, or family member; if you weren't getting along with others at work or school?
Social pressure to drink: If someone pressured me to be a good sport and have a drink if I were invited to someone's home and they offered me a drink. How tempted would you be to drink alcohol if someone pressured you to drink; if you were invited to someone's home and they offered you a drink?
Pleasant times with others: If I wanted to celebrate with a friend; If I were enjoying myself at a party and wanted to feel even better. How tempted would you be to drink alcohol if you were enjoying yourself at a party; if everyone around you was drinking?
OLD Confidence (Self-Efficacy): Alcohol NEW Confidence: Alcohol
Unpleasant emotions: If I were depressed in general; if everything were going badly for me. How sure are you that you would NOT drink alcohol if you were feeling stressed, upset, or down in general?
Physical discomfort: If I were having trouble sleeping; if I felt jumpy and physically tense. How sure are you that you would NOT drink alcohol if you were having trouble sleeping; if you were in pain or had physical discomfort?
Pleasant emotions: If something good happened and I felt like celebrating; if things were going well. How sure are you that you would NOT drink alcohol if something good happened and you felt like celebrating; if things were going well?
Testing control over my use of alcohol: If I started to believe that alcohol was no longer a problem for me; if I felt confident I could handle a few drinks. How sure are you that you would NOT drink alcohol if you needed to stop drinking, such as after three to four drinks or if you had to drive home?
Urges and temptations: If I suddenly had an urge to drink; if I were in a situation in which I was in the habit of having a drink. How sure are you that you would NOT drink alcohol if you were in a situation in which you were in the habit of having a drink; for example, every Friday night?
Conflict with others: If I had an argument with a friend; if I weren't getting along with others at work. How sure are you that you would NOT drink alcohol if you had an argument with a friend, partner, or family member; if you weren't getting along with others at work or school?
Social pressure to drink: If someone pressured me to be a good sport and have a drink; if I were invited to someone's home and they offered me a drink. How sure are you that you would NOT drink alcohol if someone pressured you to drink; if you were invited to someone's home and they offered you a drink?
Pleasant times with others: If I wanted to celebrate with a friend; if I were enjoying myself at a party and wanted to feel even better. How sure are you that you would NOT drink alcohol if you were enjoying yourself at a party; if everyone around you was drinking?

The last major section of the survey was readiness rulers, where participants were asked to rank on a scale of 1 to 10 how (a) important, (b) sure, and (c) ready they were to change drinking and birth control behaviors. One area that was modified was in the alcohol readiness ruler section, as “risky drinking” was defined in an opening paragraph but not within each ruler. Therefore, the ruler was altered to say, “drink less than four drinks on any one occasion or less than eight drinks per week” for all three (important, sure, and ready) alcohol rulers. The contraception rulers remained the same.

Test–Retests

As stated, based on the input from qualitative means via content experts and the think-aloud methodology, several modifications were made to the existing CHOICES survey as shown in Table 2. For the test–retest to evaluate the reliability of the original versus modified measures, 79 non-pregnant American Indian women were enrolled at one of the three recruitment sites. Of these, 44 were randomly assigned to receive the MPCQ, and 35 completed the OPCQ. The average age of participants was 27.9 (range = 18–44), and the majority (90.6%) of participants had children. Marital status, education level, and employment status varied among the participants as highlighted in Table 3.

Table 3.

Demographics of “Test–Retest” Participants (n = 79).

n %
Marital statusa
    Married or partnered 42 53.2
    Single, never married 27 34.2
    Divorced or separated 8 10.1
Educationb
    High school diploma or GED 30 38.0
    Some college 23 29.1
    College degree (associates, 4-year, or graduate degree) 12 15.2
    Less than a high school diploma 11 13.9
Employmenta
    Employed 31 39.2
    Unemployed 21 26.6
    Homemaker 14 17.7
    Student 7 8.9
    Other 4 5.1

Note. GED = general education development.

a

Missing n = 2.

b

Missing n = 3.

At the time of “retest,” which occurred approximately 2 weeks after the initial recruitment, 23 participants completed the MPCQ and 16 completed the OPCQ, for a retest response rate of 52.3% and 45.7%, respectively. Data for alcohol questions are presented in Table 4. Agreement statistics for alcohol questions regarding temptation and confidence appeared slightly better for the MPCQ compared with the OPCQ. Measures of agreement were consistent across the different statistical approaches. For the alcohol questions relating to thinking about behavior (i.e., readiness rulers), reliability was quite varied for both OPCQ and MPCQ, possibly because of the wide range of values included.

Table 4.

Agreement Statistics for Alcohol Questions.

Question Agree (n) Observation (n) % Agree Weighted Kappa AC1 AC2a AC2b
Original questionnaire
Temptation
    Q1 10 16 62.5 .69 .54 .42 .48
    Q2 11 16 68.8 .54 .64 .52 .59
    Q3 6 16 37.5 .42 .23 .20 .22
    Q4 7 15 46.7 .39 .36 .29 .33
    Q5 10 16 62.5 .56 .55 .42 .48
    Q6 11 16 68.8 .63 .64 .51 .58
    Q7 12 16 75.0 .58 .70 .52 .60
    Q8 7 16 43.8 .38 .31 .25 .28
Confidence
    Q1 11 16 68.8 .53 .62 .46 .52
    Q2 8 16 50.0 .31 .40 .30 .35
    Q3 5 16 31.3 .25 .16 .13 .15
    Q4 9 16 56.3 .40 .47 .35 .39
    Q5 9 16 56.3 .50 .46 .35 .40
    Q6 8 15 53.3 .39 .43 .33 .37
    Q7 8 16 50.0 .36 .38 .29 .33
    Q8 8 16 50.0 .36 .38 .29 .32
Thinking
    Q1 11 16 68.8 .75 .61 .47 .53
    Q2 5 16 31.3 .33 .32 .25 .29
    Q3 8 16 50.0 .47 .46 .35 .40
Modified questionnaire
Temptation
    Q1 16 23 69.6 .74 .63 .49 .56
    Q2 16 22 72.7 .69 .68 .54 .61
    Q3 17 23 73.9 .75 .68 .52 .59
    Q4 14 23 60.9 .43 .55 .44 .50
    Q5 12 23 52.2 .46 .42 .33 .37
    Q6 13 22 59.1 .65 .51 .41 .47
    Q7 17 23 73.9 .74 .69 .53 .60
    Q8 15 23 65.2 .76 .57 .45 .51
Confidence
    Q1 14 23 60.9 .48 .52 .38 .44
    Q2 13 23 56.5 .58 .46 .37 .42
    Q3 11 23 47.8 .34 .35 .26 .29
    Q4 11 23 47.8 .37 .36 .28 .32
    Q5 15 23 65.2 .56 .57 .43 .48
    Q6 10 23 43.5 .34 .30 .22 .25
    Q7 12 23 52.2 .41 .41 .31 .35
    Q8 13 23 56.5 .39 .46 .34 .38
Thinking
    Q1 8 20 40.0 .41 .39 .29 .33
    Q2 12 21 57.1 .61 .54 .42 .47
    Q3 11 21 52.4 .40 .43 .33 .38

Data for questions regarding contraception are provided in Table 5. The weighted kappa statistic performed poorly in the contraception analysis due to an imbalance in marginal totals (e.g., for some questions only one or two response categories were used). When examining the AC statistics, unlike the alcohol questions, the OPCQ appeared to have slightly higher agreement compared with the MPCQ for both the temptation and confidence questions for the contraception analysis. The contraception readiness rulers had similar agreement measures for both the OPCQ and MPCQ.

Table 5.

Agreement Statistics for Contraception Questions.

Question Agree (n) Observation (n) % Agree Weighted Kappa AC1 AC2a AC2b
Original questionnaire
Temptation
    Q1 11 15 73.3 .62 .68 .52 .60
    Q2 12 15 80.0 .61 .76 .59 .67
    Q3 9 15 60.0 –.01 .56 .45 .51
    Q4 13 15 86.7 .15 .86 .68 .77
    Q5 14 15 93.3 .93 .75 .84
Confidence
    Q1 10 15 66.7 .64 .59 .44 .50
    Q2 11 15 73.3 .77 .67 .51 .59
    Q3 8 14 57.1 .52 .49 .38 .43
    Q4 10 15 66.7 .56 .60 .46 .53
    Q5 12 15 80.0 .71 .76 .59 .67
Thinking
    Q1 9 16 56.3 .71 .79 .63 .71
    Q2 10 16 62.5 .63 .63 .50 .57
    Q3 9 16 56.3 .72 .62 .49 .56
Modified questionnaire
Temptation
    Q1 13 20 65.0 .34 .60 .48 .55
    Q2 13 21 61.9 –.14 .59 .48 .55
    Q3 14 21 66.7 .11 .63 .52 .59
    Q4 13 21 61.9 .09 .58 .48 .54
    Q5 16 21 76.2 .38 .75 .60 .68
Confidence
    Q1 11 21 52.4 .28 .43 .35 .40
    Q2 8 21 38.1 .13 .27 .22 .26
    Q3 9 21 42.9 .22 .31 .24 .28
    Q4 11 21 52.4 .20 .43 .33 .38
    Q5 14 21 66.7 .19 .62 .48 .55
Thinking
    Q1 15 20 75.0 .52 .78 .62 .70
    Q2 13 21 61.9 .71 .73 .59 .67
    Q3 17 21 81.0 .78 .84 .66 .75

Discussion

While the theoretical cores of the CHOICES intervention have been utilized with American Indian women (Canales & Rakowski, 2006; Fahrenwald & Shangreaux, 2006; May et al., 2008), previous use of the CHOICES survey measures with American Indian women is lacking. Therefore, the ultimate aim of this project was to establish the validity and reliability of the CHOICES measures, and therefore to improve this AEP prevention program for American Indian women.

Our team utilized mixed-methods approach, beginning with a content analysis and think-aloud methodology to derive community input into survey measurements. Using the think-aloud qualitative methodology, we found definite “themes”—or problems with specific wording or questions that are similar for the majority of participants. This tells the team that use of a think-aloud methodology in gathering community input on survey measurements can be a fairly uncomplicated process and one that can provide a wealth of input on how the questionnaire and even the overall project can be made community-appropriate. Previous use of the think-aloud methodology has focused primarily on nutrition and diet behaviors (Chase et al., 2003; Henry et al., 2003; Holmstrup et al., 2013; Reicks et al., 2003), as well as with understanding decision-making processes of health care providers (Fonteyn & Fisher, 1995; Göransson et al., 2008; MacNeela et al., 2010) and students (Gardin, 2010; Gillam et al., 2009; Pottier et al., 2010; Van Den Haak et al., 2003), making this particular think-aloud study with American Indian women and AEP prevention unique.

The results from the think aloud were vital in informing how questions are asked of the American Indian women. The think-aloud participant variance in comprehension of survey questions resulted in the revision of some key pieces of the survey to fit the community being served. Repeated reports by participants acknowledged the low literacy rates and lack of comprehension, especially in young women of the community and those in the more rural areas. It was clear that future use of surveys with American Indian populations needs to be reviewed by community members before implementation to have appropriate language and other visual aids addressed. The think aloud is a method that can gather community information while evaluating the validity of survey measurements. Examinations of verbal think-aloud protocols can provide useful information about comprehension that is not readily available from traditional measures of comprehension performance, such as question and answer and recall tasks (Gillam et al., 2009).

Based on these qualitative efforts, modifications to the original CHOICES measures were made, including refining questions using clarifying statements, giving examples, and rewording certain questions. The test–retest revealed that for the alcohol temptation/confidence questions, the modified questions were more reliable, but for the contraception temptation/confidence measures, the original questions appeared more reliable. One possible reason for this is that alcohol consumption is fairly pervasive in our country and within this community specifically. In addition, many CHOICES participants appear less aware and have less knowledge of contraception and the varying methods to prevent pregnancy when compared with their awareness and knowledge of alcohol consumption, which may indicate that birth control is less relevant to their daily lives when compared with alcohol.

These findings provide novel evidence that certain CHOICES components should be modified for use with American Indian women to increase the efficacy of the brief intervention protocol. The next step in this process is to work with the tribe's CHOICES sites to determine what survey measurements will be implemented and what measures should remain the same within the current program. Overall, this type of mixed-methods approach is significant as there is a dearth of validity and reliability studies conducted with American Indian communities, particularly in regard to alcohol or contraception behaviors (Abbott, 2011; Leonardson et al., 2005).

Limitations

A potential limitation to the think-aloud methodology is the presence of the project assistant, who might influence verbalizations. However, most participants from previous think-aloud projects indicated that “the investigator's presence was not influential regarding what they thought, said, or did” (Chase et al., 2003, p. 503). In addition, unlike the think-aloud analysis described in this article, think-aloud data are sometimes analyzed using traditional content analysis, including the use of data transcripts (Göransson et al., 2008). This team utilized recommendations made by other research (Fonteyn et al., 1993), focusing on script analysis as described in the method section, which provided important input into the validity of the CHOICES measures. A final limitation is that the project was conducted with one tribal area, limiting the generalizability of this study. However, this points to the potential to replicate this methodological model with other communities as CHOICES is expanded to other tribes.

Conclusion

The use of the “think alouds” was a unique and novel way to gather input on the existing measures for a prevention program with American Indian women. The use of qualitative methodology is important when working with American Indian participants, as cultural elements are best revealed and understood through open-ended methodologies (Denzin & Lincoln, 2000; Israel et al., 2005). Through the “think aloud” methodology, we were able to better understand overarching problems and response reasoning to the CHOICES questionnaire among American Indian women, and therefore possible issues with the accuracy of the measurements. Without this qualitative piece, the test–retest could not have been conducted, highlighting the important nature of qualitative methodology, especially when working with American Indian communities.

Overall, the findings in this article are significant as they close knowledge gaps to understanding American Indian health and measuring certain health behaviors, specifically to the prevention of AEP with American Indian women. In particular, the article adds to the current literature on the CHOICES intervention, as well as informs validity and reliability studies with American Indian communities. In addition to expanding current knowledge, the results also indicate educational needs regarding AEP, such as clarifying “standard drink” measures and telling researchers the types of alcohol being consumed in such rural communities. For instance, the inexpensive energy-type drinks typically being consumed in this community are those with high alcohol content, equivalent to five to six standard drinks.

In conclusion, the mixed-methods approach utilized within this article highlights the modifications necessary for the CHOICES measurements for this particular community. As stated, the next step is to implement some of these suggested changes into current practice. This type of research is important in highlighting the need to better educate professionals interested in AEP prevention and health disparities research about cultural and linguistic differences that must be taken into account when developing and implementing intervention research. There is a definite need to continue straying from the “one size fits all” mentality by establishing validity and reliability for survey measurements with subpopulations before implementing within health research.

Acknowledgment

Special thanks to Susan Pourier and Katana Jackson, who are both involved in the OST CHOICES Program.

Funding

The authors disclosed receipt of the following financial support for the research, authorship, and publication of this article. This project is supported by the National Center on Minority Health and Health Disparities of the National Institutes of Health under Award U54MD008164.

Biography

Cindy Horst Hauge, RN, CNOR, is a research nurse at the Center for Health Outcomes and Prevention Research at Sanford Research in Sioux Falls, South Dakota, USA.

Jacque Jacobs-Knight, AA, is an interventionist for the Oglala Sioux Tribe CHOICES Program in Pine Ridge, South Dakota, United States.

Jamie L. Jensen, MS, is a research associate at the Center for Health Outcomes and Prevention Research at Sanford Research in Sioux Falls, South Dakota, United States.

Katherine M. Burgess, MPH, is a senior epidemiology analyst at the Center for Health Outcomes and Prevention Research at Sanford Research in Sioux Falls, South Dakota, USA.

Susan E. Puumala, PhD, is an associate scientist at the Center for Health Outcomes and Prevention Research at Sanford Research, Sioux Falls, South Dakota, United States and an associate professor in the Department of Pediatrics at the Sanford School of Medicine of the University of South Dakota, Sioux Falls, South Dakota, USA.

Georgiana Wilton, PhD, is a senior scientist at the University of Wisconsin Department of Family Medicine in Madison, Wisconsin, USA.

Jessica D. Hanson, PhD, is an associate scientist at the Center for Health Outcomes and Prevention Research, Sanford Research, in Sioux Falls, South Dakota, USA, and an assistant professor in the Department of Obstetrics and Gynecology at the Sanford School of Medicine of the University of South Dakota, Sioux Falls, South Dakota, USA.

Footnotes

The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institute of Minority Health and Health Disaprities or the National Institutes of Health (NIH).

Declaration of Conflicting Interests

The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

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