Message mutation. (A) Evolution of the normalized number of positive statements (blue), negative statements (red), and total statements (gray) over the chain. Fit lines are power functions , where the exponent e equals 0.96, 0.62, and 0.57 for , , and , respectively. (Inset) Average proportion of positive statements (, in blue) and negative statements (, in red) along the chains. (B) Distribution of the filtering coefficients and for all subjects. The distribution of is significantly higher than the distribution of (P < 0.001). (C) Individual profiles measured as the pair {,}. Each point represents one experimental subject. Individuals with have a neutral effect on the message, whereas individuals with > (respectively > ) tend to make the message more alarming (respectively more reassuring).