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. 2015 Apr 28;17(4):e107. doi: 10.2196/jmir.3774

Table 1.

Food groups and food categories within the New Zealand Virtual Supermarket.

Food group and category Products, n
Alcoholic beverages

Wine (including cask wine, champagne, dessert wine, red, rose wine, sparkling, special releases, white wine, other liquor) 57

Beer and cider 15
Baby care

Baby food 13

Baby formula 4
Bread and bakery

Rolls, bagels, and flat breads 21

Fresh bread (in-store bakery) 4

Sweet treats and cakes 28

Biscuits 73

Bread (packaged) 43

Cakes, muffins, and pastry 26
Baking and cooking

Herbs and spices 40

Baking additives 12

Bread crumbs and coating 4
Beverages (including coffee, plain; cordial bases; electrolyte drink; energy drink; fruit and vegetable juices; hot drink mixes; ice tea drinks; soft and flavored drinks; tea, plain; water) 115
Cereal and cereal products

Bran and breakfast cereals 27

Cereal bars 23

Flour 4

Grains 4

Noodles 5

Pasta 31

Rice 15

Sugar 4
Convenience foods

Pizza 5

Ready meals 23

Ready snacks 10

Soup 18
Dairy

Cheese 62

Cream 5

Desserts 7

Ice cream 20

Milk 22

Yogurt/ yogurt drinks 20
Deli and chilled foods

Fresh pasta, sauces, soups, and pesto 4

Antipasto and continental meats 12

Fresh meals and sandwiches 3

Chilled salads 3

Sliced meats 9
Edible oils and oil emulsions

Butter and margarine 11

Cooking oil/spray 9
Eggs

Free range 2

Cage eggs 2

Barn laid 1
Fish and fish products

Canned fish 19

Frozen fish 14

Chilled fish 5

Fish with pastry 1
Fresh fruit and vegetables

Fruit 27

Fresh herbs 7

Green vegetables 7

Prepared salads 5

Other vegetables 22
Fruit and vegetables other

Fruit (including dried, dried fruit and nut mixes, frozen fruit, fruit bars, fruit in juice/syrup, other) 40

Vegetables (including baked beans, corn [can], legumes [can], tomatoes [can], canned [other], dried legumes, frozen potato products, frozen vegetables) 61

Jam and spreads 11

Nuts and seeds 22

Pickled vegetables 11
Fresh meat and seafood, meat products

Fresh fish 5

Shell fish 3

Smoked fish 1

Beef and veal (unprocessed) 5

Lamb (unprocessed) 4

Pork (unprocessed) 4

Poultry (unprocessed) 2

Sausages and small good 5

Meat alternatives 6

Processed meat 63
Other miscellaneous

Other desserts (including frozen juice and ice blocks, fruit crumbles, sponges/pudding, fruit pies, jelly, pavlova/meringues, sorbets, other desserts) 21
Sauces, spreads and seasonings

Mayonnaise/dressings 15

Meal accompaniments 1

Sauces/seasonings 95

Spreads 23

Other savory 1

Pate 6

Peanut butter and sweet spreads 9

Relished and pickles 12

Yeast extract 2
Snack foods

Crisps and snacks 32

Sweet snacks 54

Chewing gum 7
Total 1445