Table 4.
Mean total presence scorea and subscales for all participants who completed at least 1 virtual shopping occasion (n=83b).
| Presence score and subscales for 3 groups | Mean (SD) | n (%) | |
| Total presence (range 29-203) | 104 (22.0) |
|
|
|
|
Low (0-67) |
|
3 (4) |
|
|
Medium (68-134) |
|
73 (88) |
|
|
High (≥134) |
|
7 (8) |
| Subscale 1: involvement (range 12-84) | 40.0 (11.1) |
|
|
|
|
Low (0-28) |
|
12 (15) |
|
|
Medium (29-56) |
|
67 (81) |
|
|
High (≥57) |
|
4 (5) |
| Subscale 2: sensory fidelity (range 6-42) | 18.0 (4.8) |
|
|
|
|
Low (0-14) |
|
19 (23) |
|
|
Medium (15-28) |
|
62 (75) |
|
|
High (≥29) |
|
2 (2) |
| Subscale 3: adaptation/immersion (range 8-56) | 31.2 (6.9) |
|
|
|
|
Low (0-18) |
|
1 (1) |
|
|
Medium (19-37) |
|
64 (77) |
|
|
High (≥38) |
|
18 (22) |
| Subscale 4: interface quality (range 3-21) | 14.9 (3.2) |
|
|
|
|
Low (0-7) |
|
1 (1) |
|
|
Medium (8-14) |
|
33 (40) |
|
|
High (≥15) |
|
49 (59) |
| Focus (range 7-49) | 29.7 (5.7) |
|
|
|
|
Low (0-16) |
|
— |
|
|
Medium (17-32) |
|
51 (61) |
|
|
High (≥33) |
|
32 (39) |
a Mean represents the typical value for each participant over all recorded virtual shops.
b Questionnaire data for 3 participants were missing due to technical issues.