TABLE 3—

Types of Advertising, Promotion, and Sponsorship Used by Local Vapor Stores Compared With Current and Former Tobacco Industry Strategies: Oklahoma, 2014

Strategies Used by the Tobacco Industry to Market Tobacco (and any current restrictions on tobacco marketing)31,32	Examples of Local Vapor Store Marketing Strategies
Television/radio (complete ban)	Television advertisement (2 stores) radio advertisements
Magazine/newspaper/print (partial ban)	Advertisements in local newspaper, other print such as programs, fliers, calendars, restaurant menus, grocery receipts, and pharmacy bags
Outdoor (billboard/transit) (partial ban)	Signage, flags/banners outside store, cars wrapped in store advertisement, signage at sporting events
Direct mail	Coupons in direct mail, Groupon
Point of sale	Limited product ads on/in display cases, displays of vapor products
Branded merchandise (complete ban)	Branded merchandise such as pens, t-shirts, cups
Free distribution of tobacco (partial ban)	Free samples of e-liquid
Promotional discounts	Specials, loyalty programs, happy hour, coupons, employee and college student discounts
Sponsored events (partial ban)	Concerts, social events, cloud-blowing contests, booths at State fair, biker rallies, bars and clubs
Social media and other electronic media	Facebook, Instagram, Pinterest, smartphone app, Web site, texting