Figure 2.

The Facebook Influence Model is a concept map created through Concept Mapping methodology. Each dot represents a single concept described by multiple participants in response to the question, “What makes Facebook influential?” After participants generated a list of concepts through a brainstorming process, they sorted these concepts into groups and ranked their importance. The map was then generated using Concept Mapping software employing a hierarchical cluster analysis to create a visual representation of the ideas arranged into clusters. Items that were similarly categorized by participants appear closer together on the map compared with items not categorized together.

SOURCE: Moreno, M.A.; Kota, R.; Schoohs, S.; and Whitehill, J.M. The Facebook Influence Model: A concept mapping approach. Cyberpsychology, Behavior and Social Networking 16:504–511, 2013. PMID: 23621717