Table.

Characteristics of the Different Clusters in the Facebook Influence Model

Domain	Cluster Label	Example Items Within Cluster
Connection	Connection to people	–Allows people to constantly stay updated with other’s lives –Way to get to know acquaintances almost instantly –Keep in touch with people you would not call or text
	Far reaching	–Ability to reach many people with one Web site –Can reach anyone, young and old, rich and poor –Bonding across cultures and distances
	Fast communication	–Feel connected and in the loop constantly –Puts everyone you know and what they are doing in one place –Updates on people’s lives faster than with a cell phone
	Business and promotion	–Ability to plan influential events such as protests or sit-ins –Statuses provide a way to blog instantly about events or political topics –Every company uses it to promote business or provide deals
	Accessible and adaptable	–Largest network in human history –Easy to use and navigate –Widely known and talked about
	Data and information	–Huge database of information –Compiled data from millions of individuals –News feature
Identification	Identity expression	–Freedom to express things and let them be heard –Present the best side of yourself –Show off accomplishments to everyone you are friends with on Facebook, not just close friends
	Influence on identity	–Provides others with pictures that can influence perceptions –Display aspects of yourself that you would not share in offline life (sexuality, substance use) –Wonder if you should be doing what you see everyone doing in pictures
Comparison	Curiosity about others	–Can know what people are up to without asking them about it and without them knowing you know –Creep culture/stalking –See who associates with whom with pictures and comments
	Facebook establishing social norms	–Reinforces beliefs or opinions by seeing that others hold same beliefs or opinions –Can see what is popular by observation –Can follow norms
Facebook as an experience	Distractions	–Procrastination –Addictive –Huge distraction
	Positive experiences	–Facebook is referenced in daily life –Provides entertainment at any time –Status updates can promote a good mood
	Negative experiences	–Changes the nature of communication from face to face to screen to screen –People willing to sacrifice privacy –Inspires competition in people

SOURCE: Moreno, M.A.; Kota, R.; Schoohs, S.; and Whitehill, J.M.; The Facebook Influence Model: A concept mapping approach. Cyberpsycholology, Behavior, and Social Networking 16(7):504–511, 2013. PMID: 23621717