Table 1.

Sugar-sweetened beverage (SSB) consumption messages and pro-SSB tax messages

		n	% Convinced	95 % CI weighted
Panel A: SSB consumption messages
Experts link weight and SSB	‘Experts say that 20 % of our nation’s weight problems have been caused by sugary drinks alone’	486	41·2	36·6, 45·9
SSB and child weight	‘Eliminating just one sugary drink a day from a child’s life could help them lose 10–15 pounds in one year’	474	57·5	52·6, 62·2
Healthy habits learned in childhood	‘Healthy habits are learned when children are young. It is important to reduce sugary drink consumption so that children do not continue unhealthy habits into adulthood’	490	76·9	72·7, 80·6
Panel B: pro-SSB tax messages
Tax is a tool for parents	‘Making sugary drinks more expensive gives parents a tool they can use to help discourage their kids’ unhealthy habits outside the home’	494	30·4	26·3, 34·9
Tax counteracts industry	‘The soft drink industry unfairly targets children with their advertising. Money from a tax on sugary drinks could be used to counteract these ads and educate parents and children about the link between sugary drinks and obesity’	488	37·6	33·1, 42·3
Tax reduces consumption	‘Experts say a tax on sugary drinks is the most effective thing you can do to reduce teen and adult consumption’	492	21·6	17·9, 25·8
Tax revenue for obesity prevention	‘A penny-per-ounce tax on sugary drinks in the state could raise almost half a billion dollars over the next two years to fund obesity prevention efforts in our schools and community’	482	35·9	31·5, 40·7