Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Communicative strategies of advertisements for food, snacks and beverages (n = 100 advertisements)
| Main communication strategy used in each advertisement | Percent of all strategies |
|---|---|
| Combination | 35 % |
| Repetition/Resonance | 20 % |
| Placement/Visibility | 18 % |
| Personification | 15 % |
| Redefining food | 12 % |
Note: These percentages represent the proportion in this study’s non-random sample, not the distribution of these items in the total population of relevant advertisements in the locations studied
