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. 2015 Jun 5;5(6):e007352. doi: 10.1136/bmjopen-2014-007352

TableĀ 2.

Comparison of EU versus standardised packs

Silk cut
Marlboro
Benson hedges
graphic file with name bmjopen2014007352f02.jpg graphic file with name bmjopen2014007352f03.jpg No pack graphic file with name bmjopen2014007352f04.jpg graphic file with name bmjopen2014007352f05.jpg No pack graphic file with name bmjopen2014007352f06.jpg graphic file with name bmjopen2014007352f07.jpg No pack
Pack A Pack B Pack A Pack B Pack A Pack B
Less of a health risk (%) 56.7 25.9* 17.4 54.3 28.1* 17.6 55.3 26.7* 18.0
More attractive (%) 48.7 44.0 7.3 62.4 30.2* 7.4 62.6 29.6* 7.7
Smoked by someone popular/well liked (%) 49.9 38.4* 11.7 60.0 28.0* 12.0 59.8 27.3* 12.9

*Significant at p<0.001.