Table 6.

Design evaluation (authors’ opinions, 5-point scale from - - to ++)

Health Effectiveness	Coaching Performance	ICT Value Adding
++ Health Literacy: Impacts from Health Quiz, workshops and education materials. + Health behaviours: BRAVO survey indicates improvements. +/− Health outcomes: Feeling more fit is a positive outcome, but more objective measures not used. + Quality of Life: Feeling better, mentally and physically more fit.	+/− Promoting health actions: Many health tips are provided. Impact depends on execution of plans. ++ Supporting self-efficacy: Users indicate a strong contribution from ‘know what my own influence is’ ++ Activating intrinsic motivation: A strongly activated desire to improve, plus rewards via feeling better.	+ Motivators, triggers, experiences: health quiz, mail tips and surveys provided triggers, (fun) experiences plus hope and improvement opportunities. +/− Simplicity: Installation and first use were burdening for some. After that, usage was simple, low effort. +/− Fit with coach processes: Users felt synergies with the workshops, education materials, personal action plans and answering individual questions.
Potential improvement: Using more objective health outcomes, possibly future 24 × 7 health tracking.	Potential improvement: Context aware and personalized coaching.	Potential improvement: Coach processes could be automated more (e.g., goals/means support).