Table 4.

Differences in bids for those who tried and did not try the ST products

	Accepted snus trial: bid for snus	Rejected snus trial: bid for snus	Accepted Nicorette trial: bid for Nicorette	Rejected Nicorette trial: bid for Nicorette	Accepted ariva trial: bid for ariva	Rejected ariva trial: bid for ariva
N	28	36	43	24	44	21
Bid	0.93a	0.34	1.43	2.66	1.58	1.26
	(1.10)	(0.80)	(1.43)	(4.60)	(2.44)	(2.42)

(Standard deviations in parentheses)

^aDifference in bids for those who tried snus vs. those who chose not to try snus is statistically significant at the 5 % level