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. 2014 Jun 16;4(2):313–330. doi: 10.3390/ani4020313

Figure 2.

Figure 2

Cluster 2: purchase intent (1 = definitely would not purchase by consumers, 3 = may or may not purchase, 5 = definitely would purchase), predicted cost (1 = not at all expensive to 5 = very expensive). Different letters within a variable indicate a significant difference among the samples (P < 0.05).