Table 2.
Demographics of the participants in the consumer study: gender, age, consumers annual income (US dollars), number of dogs owned.
| Gender | Male | Female | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Consumers % | 30% | 70% | ||||||||||
| Age | 18–24 | 25–34 | 35–44 | 45–54 | 55–64 | >55 | ||||||
| Consumers % | 2 | 25 | 22 | 35 | 12 | 4 | ||||||
| Income (USD) | <25,000 | 25,000–49,000 | 50,000–74,000 | 75,000–100,000 | >100,000 | |||||||
| Consumers % | 3 | 14 | 26 | 33 | 24 | |||||||
| Education level | Some high school | High school degree | Some college | College degree | Some graduate studies | Graduate degree | ||||||
| Consumers % | 1 | 3 | 14 | 44 | 10 | 27 | ||||||
| Number of dogs | One | Two | Three | Four or more | ||||||||
| Consumers % | 66 | 29 | 5 | 0 | ||||||||