Table 5.
Strategies cited by respondents for globalization of the Korean herbal market.
| Manufacturers | Company no. | Establishment of overseas branches | Financial support | Improvement of intellectual property rights protection | Participation in international events | Assistance with foreign market surveys | Connections with overseas buyers | Seeking business partners | Acquiring foreign market information | Providing standard document templates | Assistance with document translation | Other |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dietary supplement manufacturing group | ||||||||||||
| Ginseng product manufacturers | 186 | 31 (16.9) | 57 (30.5) | 3 (1.7) | 16 (8.5) | 66 (35.6) | 13 (6.8) | 110 (59.3) | 38 (20.3) | 6 (3.4) | 3 (1.7) | 6 (3.4) |
| Herbal drink manufacturers | 108 | 29 (27.0) | 38 (35.1) | 3 (2.7) | 17 (16.2) | 6 (5.4) | 20 (18.9) | 44 (40.5) | 12 (10.8) | 6 (5.4) | 6 (5.4) | 6 (5.4) |
| Herb extract manufacturers | 64 | 8 (12.5) | 32 (50.0) | 8 (12.5) | 8 (12.5) | 16 (25.0) | 0 (0.0) | 8 (12.5) | 8 (12.5) | 16 (25.0) | 0 (0.0) | 0 (0.0) |
| Herbal medicine manufacturing group | ||||||||||||
| Traditional herbal medicine manufacturers | 111 | 12 (11.1) | 37 (33.3) | 12 (11.1) | 12 (11.1) | 0 (0.0) | 37 (33.3) | 49 (44.4) | 37 (33.3) | 0 (0.0) | 12 (11.1) | 0 (0.0) |
| Conventional herbal medicine manufacturers | 12 | 0 (0.0) | 5 (40.0) | 2 (20.0) | 0 (0.0) | 7 (60.0) | 0 (0.0) | 5 (40.0) | 0 (0.0) | 0 (0.0) | 0 (0.0) | 0 (0.0) |
| Personal care product manufacturing group | ||||||||||||
| Herbal cosmetics manufacturers | 65 | 6 (9.1) | 12 (18.2) | 6 (9.1) | 18 (27.3) | 0 (0.0) | 18 (27.3) | 18 (27.3) | 19 (29.3) | 6 (9.1) | 0 (0.0) | 0 (0.0) |
| Herbal sanitizer manufacturers | 21 | 0 (0.0) | 0 (0.0) | 0 (0.0) | 21 (100.0) | 0 (0.0) | 0 (0.0) | 11 (50.0) | 0 (0.0) | 0 (0.0) | 0 (0.0) | 0 (0.0) |
Note. The questions allowed for multiple answers. The values are the numbers (percentages) of participants.