Table 1.
Discrete Choice Experiment: Example of a Choice Set; and List of Attributes and Levels
| Attributes | Treatment A | Treatment B | Neither |
|---|---|---|---|
| Treatment type | Pill | Patch | No Treatment |
| Risk of minor side effects | 33% | 10% | 0% |
| Cessation support service | No | No | No |
| Distance traveled | 10 km | 10 km | 0 km |
| Cost to you | LBP 90,000 | LBP 600,000 | LBP 0 |
| Which treatment would you prefer (X in one box only)? | Prefer Treatment A □ | Prefer Treatment B □ | Neither □ |
| Attributes | Levels | Opt out | |
| Mechanism (medication type) | Patch, Pill | No medication (cold turkey) | |
| Side effects: risk of benign side effects | 10%, 33%, 50% | 0% | |
| Availability of support | Yes, No | No | |
| Distance traveled to obtain medication | 1 km, 5 km, 10 km | 0 km | |
| Price for the complete treatment | LBP 90,000, LBP 250,000, LBP 400,000, LBP 600,000 | LBP 0 | |