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. 2015 Jul 9;9:983–988. doi: 10.2147/PPA.S86414

Table 1.

Summary of the core characteristics of the identified consumer profiles

Profile Description of core characteristics
Glass half-empty consumers Considers themselves as part of the group who will experience the medication side effect(s)
Perceived medication risks outweigh the potential benefits, which then affect projected intention to take the medication
Heightened perceived individual risk takes precedence
Glass half-full consumers Generally confident that they would not experience the medication side effect(s)
Perceived individual risk lower
Perceived favorable benefit–risk profile for the medicine
Middle-of-the-road consumers Cannot ascertain their own likelihood of experiencing side effect(s) after reading the information
Focused primarily on individual risk rather than the numerical information presented
Trust in the prescribing doctor overrides the need to determine the risk of experiencing medication side effect(s)