Table 1.
Profile | Description of core characteristics |
---|---|
Glass half-empty consumers | Considers themselves as part of the group who will experience the medication side effect(s) Perceived medication risks outweigh the potential benefits, which then affect projected intention to take the medication Heightened perceived individual risk takes precedence |
Glass half-full consumers | Generally confident that they would not experience the medication side effect(s) Perceived individual risk lower Perceived favorable benefit–risk profile for the medicine |
Middle-of-the-road consumers | Cannot ascertain their own likelihood of experiencing side effect(s) after reading the information Focused primarily on individual risk rather than the numerical information presented Trust in the prescribing doctor overrides the need to determine the risk of experiencing medication side effect(s) |