Table 1.

Variables and values used.

Variable	Description
sub-area	Sub-area of the created map {29 sub-areas}
day	Values 1–7, representing each day of the week {Monday–Sunday}
month	Values 1–12, representing each moth {January–December}
event	A binary variable representing any special event that may occur in each specific day (e.g., Christmas, Easter, etc.)
period	Values 1–4, representing the time period of each day {morning, noon, afternoon, night}
influencers	The number of friends that the user has influenced to visit a sub-area at the specific time
influencees	The number of friends that have influenced the user to visit a sub-area at the specific time