Table 2.
Specific Brand Names Represented in the Sample of 70 Videos.
| Brand | Type of Alcohol | General Category |
Number of Representations |
|---|---|---|---|
| 1800 | Tequila | Liquor | 1 |
| Absolut | Vodka | Liquor | 2 |
| Amstel | Beer | Beer | 1 |
| Aspall | Hard Cider | Beer | 1 |
| Bacardi | Rum | Liquor | 1 |
| Bud Light | Beer | Beer | 2 |
| Budweiser | Beer | Beer | 2 |
| Captain Morgan | Rum | Liquor | 2 |
| Carlsberg | Beer | Beer | 1 |
| Coors Light | Beer | Beer | 2 |
| Crown Royal | Whiskey | Liquor | 2 |
| Cristal | Champagne | Wine | 1 |
| DeKuyper | Liqueur | Liquor | 4 |
| Four Loco | Alcoholic Energy Drink | Beer | 1 |
| Franzia | Wine | Wine | 1 |
| Goldschlager | Liqueur | Liquor | 1 |
| Grolsch | Beer | Beer | 1 |
| Jack Daniels | Whiskey | Liquor | 3 |
| Jagermeister | Liqueur | Liquor | 3 |
| Jameson | Whiskey | Liquor | 1 |
| Jim Beam | Whiskey | Liquor | 2 |
| Ketel One | Vodka | Liquor | 2 |
| Kozel | Beer | Beer | 1 |
| Makers Mark | Whiskey | Liquor | 1 |
| Malibu | Rum | Liquor | 1 |
| Midori | Liqueur | Liquor | 1 |
| Modelo | Beer | Beer | 1 |
| Moet | Champagne | Wine | 1 |
| Patron | Tequila | Liquor | 2 |
| Red Stripe | Beer | Beer | 1 |
| Sierra Nevada | Beer | Beer | 1 |
| Skyy | Vodka | Liquor | 3 |
| Smirnoff | Vodka | Liquor | 2 |
| Southern Comfort | Liqueur | Liquor | 1 |
| Three Olives | Vodka | Liquor | 1 |
| Veuve Clicquot | Champagne | Wine | 1 |