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. 2015 Jul 22;10(7):e0130247. doi: 10.1371/journal.pone.0130247

Table 4. Examples of changes in consumer knowledge, attitudes and behaviour in relation to salt.

Country Method of assessment Improvements in consumer KAB
Ireland[100] Consumer Survey Behaviour- 37% of adults claimed they had changed behaviour as a result of the Salt Heart Campaign. 25% of adults claimed they changed their behaviour as a result of the ‘Already salted campaign'.
Korea National Health and Nutrition Survey Attitude- reported an increased interest in sodium in consecutive years based on the NHNS
Netherlands Consumer Survey Attitude- an increased number of people reported paying attention to the salt content of foods between 2008 and 2011
Portugal[101] Survey Knowledge & behaviour- the number of people who were aware of the risks of excessive salt intake increased from 29% in 2007 to 72% in 2009
Singapore[102] Survey Behaviour- the number of people NOT adding salt or sauce to food at the table increased from 39.8% in 1998 to 72.4% in 2010.
Slovenia Computer Assisted Telephone Interviewing Knowledge- the proportion of respondents who believe their daily consumption of salt is too high raised between April 2010 and February 2011
United Kingdom[81] Survey Behaviour- the number of adults claiming to make a special effort to reduce salt increased from 34% in 2004 to 43% in 2009